Click the "CC" icon above to display the notesClick the download button below to save these charts

TV advertising’s ultimate nickable charts: the lockdown edition

Download

This nickable deck is a summary of TV advertising during the first lockdown in 2020. It’s packed with all the charts, data, analysis and insight you need. Possibly more. Download and decide for yourself as you discover:

  • Viewing trends as TV flourished in lockdown
  • How different sectors reacted to lockdown
  • Which brands increased their TV presence
  • A summary of expert guidance for advertisers


You might also like
BVOD-Almighty-Reach-and-Return-research-charts

BVOD Almighty: Reach and Return research charts

The key charts from our 2022 study ‘BVOD Almighty: Reach and Return’. The study brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.

BVOD-Almighty-Reach-and-Return

BVOD Almighty: Reach and Return

‘BVOD Almighty’ is a large-scale, multi-mode series of research studies which explores the effectiveness of BVOD and brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.

Monthly-TV-Report-January-2023

Monthly TV Viewing Report: January 2023

In January, adults watched an average of 2 hours of commercial linear TV each day. January saw the return of Love Island on ITV2, and travel site Contiki launched its first-ever advert.