Click the "CC" icon above to display the notesClick the download button below to save these charts

TV Cover Curves


As TV viewing has spread across linear and on demand, TV’s ability to deliver high volumes of cost-effective reach has changed and BVOD has become even more important on the plan.

The latest data from BARB’s total TV planning tool clearly shows the benefit of planning across linear TV and broadcaster VOD to deliver higher levels of reach at lower AV budgets.

This collection of slides provides the cover guides across key audiences; 16-34, ABC1 Ads and HP+Ch. Download the presentation to learn more.

You might also like
adnormal behaviour

Adnormal Behaviour

‘Adnormal Behaviour’ is an updated version of our landmark study ‘TV and Ad Nation’. Conducted by Ipsos, it explores the differences in media attitudes and behaviours between those who work in the media industry and the average person in the UK.

adnormal behaviour

Adnormal Behaviour: research charts

The key charts from Thinkbox’s 2022 study ‘Adnormal Behaviour’. Conducted by Ipsos, this study explores the differences in media consumption and perception between those who work in media and the average person in the UK.


November’s Chart of the Month: During times of economic uncertainty, take advantage of cost-effective media

This month’s Chart of the Month shows how TV’s value for money has been getting better over time.