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TV Cover Curves

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As TV viewing has spread across linear and on demand, TV’s ability to deliver high volumes of cost-effective reach has changed and BVOD has become even more important on the plan.

The latest data from BARB’s total TV planning tool clearly shows the benefit of planning across linear TV and broadcaster VOD to deliver higher levels of reach at lower AV budgets.

This collection of slides provides the cover guides across key audiences; 16-34, ABC1 Ads and HP+Ch. Download the presentation to learn more.




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