Discover the power of TV advertising
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If you’re thinking about investing in TV (for your brand or for a client) then it’s useful to know how healthy TV advertising is looking. In these charts you can find out about broadcast impacts, which advertisers are most visible, TV investment and more.
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Ignore opinions and hearsay, if you want to get the real facts about the time spent watching TV then download this slide deck and get informed.
The key charts from our 2022 study ‘BVOD Almighty: Reach and Return’. The study brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.
‘BVOD Almighty’ is a large-scale, multi-mode series of research studies which explores the effectiveness of BVOD and brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.
This month’s Chart of the Month breaks down viewing to various platforms in terms of the average number of people watching per day compared with the average time spent watching per viewer.