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TV ad views and investment

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If you’re thinking about investing in TV (for your brand or for a client) then it’s useful to know how healthy TV advertising is looking. In these charts you can find out about broadcast impacts, which advertisers are most visible, TV investment and more.

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The key charts from Thinkbox’s 2020 study Signalling Success. This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.

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Signalling Success

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.