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Monthly TV Viewing Report: July 2021

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The key viewing figures

  • In July, people in the UK watched an average of 1 hour, 42 minutes of commercial linear in-home TV set viewing a day.
  • Total linear TV set viewing (including BBC) was 2 hours, 40 minutes a day.
  • The total weekly reach of linear TV for individuals remains high at 86.2%.
  • July saw the return of action-packed drama Manifest on Sky One, the second series of BAFTA winning comedy drama This Way Up on Channel 4, whilst the UEFA EUROs 2020 came to an end on ITV.


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