Click the "CC" icon above to display the notesClick the download button below to save these charts

Monthly TV Viewing Report: December 2022

Download

The key viewing figures

  • In December, adults watched an average of 2 hours 4 minutes of commercial linear TV each day.
  • Total linear TV set viewing (including BBC) was 2 hours 48 minutes a day.
  • The total weekly reach of linear TV for individuals was 85.5%.
  • In December, we saw England exit the FIFA World Cup on ITV1, the Big Fat Quiz of the Year 2022 on Channel 4, the Christmas special of All Creatures Great and Small on Channel 5, and the premiere of Fantastic Beasts: The Secrets of Dumbledore on Sky Cinema Premiere.


You might also like
Media-Mix-Navigator-There-are-no-guarantees-but-there-is-guidance

Media Mix Navigator: There are no guarantees, but there is guidance

In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns

Chart-of-the-Month-December-2022

December’s Chart of the Month: Different video channels sit at different ends of predictability spectrum

The charts shows how the variability of returns differs significantly across different forms of advertising. This essentially indicates the risk of investing in different channels based on the predictability of their returns.

adnormal behaviour

Adnormal Behaviour: research charts

The key charts from Thinkbox’s 2022 study ‘Adnormal Behaviour’. Conducted by Ipsos, this study explores the differences in media consumption and perception between those who work in media and the average person in the UK.