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Monthly TV Viewing Report: January 2021

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The key viewing figures

  • During January, people in the UK watched an average of 2 hours, 21 minutes of commercial linear in-home TV set viewing a day
  • Total linear TV set viewing (including BBC) was 3 hours, 32 minutes a day
  • The total weekly reach of linear TV for individuals remains high at 87.8%
  • It’s A Sin on Channel 4 broke records for the most streamed series ever on All 4, so far averaging 6.5 million views on the platform across its 5 episodes
  • A Discovery of Witches on Sky 1 was incredibly popular for device viewing this month, with 84.4% of the 1.32 million viewers watching the 29 January episode doing so on a phone, laptop or tablet


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