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2021 TV Viewing Report


In 2021, we watched 2h, 57m of broadcaster TV each day with an additional 34 minutes of subscription VOD viewing.

  • Broadcaster VOD accounted for 26% of 16-34’s broadcaster viewing.
  • TV advertising accounted for 87% of the video advertising we saw each day.
  • The average viewer watched 36 linear TV ads a day on a TV set.
  • 1.2k advertisers used TV for the first time in 2021.
  • Linear TV and Broadcaster VOD reached a combined total of 90.3% of the adult population each week.

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