2021 TV Viewing ReportDownload
In 2021, we watched 2h, 57m of broadcaster TV each day with an additional 34 minutes of subscription VOD viewing.
- Broadcaster VOD accounted for 26% of 16-34’s broadcaster viewing.
- TV advertising accounted for 87% of the video advertising we saw each day.
- The average viewer watched 36 linear TV ads a day on a TV set.
- 1.2k advertisers used TV for the first time in 2021.
- Linear TV and Broadcaster VOD reached a combined total of 90.3% of the adult population each week.
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