Of the 4h, 42m of video we watched on average each day in 2019, TV accounted for 68%. And how we watch TV continues to change…
- In 2019, we watched 3h, 12m of broadcaster TV each day with an additional 27 minutes of subscription VOD viewing.
- In 2019, TV advertising accounted for 93% of the video advertising we saw each day.
- Broadcaster VOD viewed on TV set grew by 30% in 2019.
- The average viewer watched 39 ads a day on a TV set in 2019, and the average 16-34 watched 21.
- Linear TV and Broadcaster VOD reached a combined total of 94.1% of the population each week in 2019.