Click the "CC" icon above to display the notesClick the download button below to save these charts

TV drives emotion and fame

Download

Creating an emotional response is incredibly effective in advertising. Against the important, hard business success metrics of sales and profit, campaigns with emotion and fame outperform more rational/information led approaches across the board.

And it is TV ads that evoke emotion more than ads in any other media; they make us laugh, cry or feel emotional. (Just take a look at some of our Ad Galleries and see for yourself)

Relevant search terms: TV, emotion, fame, creative ad effectiveness, advertising emotion




You might also like
Monthly-TV-Report-December-2022

Monthly TV Viewing Report: December 2022

In December, adults watched an average of 2 hours 4 minutes of commercial linear TV each day. December saw England’s FIFA World Cup defeat to France on ITV1, the Big Fat Quiz of the Year 2022 on Channel 4, and environmental charity Keep Britain Tidy launched their first-ever TV advert.

Future-Focus-Report-Q2-2023

Future Focus Report Q2

With Q2 planning well under way, this report will be a handy guide on what you can expect for the first few months of the new year.

Media-Mix-Navigator-There-are-no-guarantees-but-there-is-guidance

Media Mix Navigator: There are no guarantees, but there is guidance

In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns