It’s well known that TV boost other advertising channels. But of all the channel synergies, TV and online is particularly large. TV and online are a marketing marriage made in heaven.
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In December, adults watched an average of 2 hours 4 minutes of commercial linear TV each day. December saw England’s FIFA World Cup defeat to France on ITV1, the Big Fat Quiz of the Year 2022 on Channel 4, and environmental charity Keep Britain Tidy launched their first-ever TV advert.
In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns