Discover the power of TV advertising
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We’ve always responded to TV and TV advertising, although changes in technology have meant the mode of response is now more varied than ever and response is not as straightforward as it once was. Understanding the key drivers of response over the short, medium and long-term is a constant challenge.
For the latest research to guide your response planning, download these slides.
We commissioned Group M to dissect the impact that TV has across the entire communications system, but with a focus online. Watch the event here.
This research reveals the impact of different media channels in driving response, with focus on TV’s role as a response driver in the long, medium and short term.
Matt Hill looks at 5 key findings from GroupM’s ad response study
In September, adults watched an average of 2 hours, 17 minutes of commercial linear TV each day, the iconic white Bake-Off marquee returned & sport dominated our device viewing
Taken from Thinkbox’s new 2020 study, ‘Signalling Success’ this chart looks at the strength of ‘fitness’ and ‘social’ signals across different media channels.
This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.