Discover the power of TV advertising
Click the "CC" icon above to display the notesClick the download button below to save these charts
We’ve always responded to TV and TV advertising, although changes in technology have meant the mode of response is now more varied than ever and response is not as straightforward as it once was. Understanding the key drivers of response over the short, medium and long-term is a constant challenge.
For the latest research to guide your response planning, download these slides.
We commissioned Group M to dissect the impact that TV has across the entire communications system, but with a focus online. Watch the event here.
This research reveals the impact of different media channels in driving response, with focus on TV’s role as a response driver in the long, medium and short term.
Matt Hill looks at 5 key findings from GroupM’s ad response study
In December adults watched an average of 2 hours, 28 minutes of commercial linear TV each day, Jacqueline Jossa was crowned Queen of the Jungle and our New Years resolutions kicked off with Veganuary
Being able to break away from using the ‘average’ to more sector specific data can make a huge difference when optimising a brand’s media mix.
Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth