Click the "CC" icon above to display the notesClick the download button below to save these charts

TV response 2015: research charts

Download

We’ve always responded to TV and TV advertising, although changes in technology have meant the mode of response is now more varied than ever and response is not as straightforward as it once was. Understanding the key drivers of response over the short, medium and long-term is a constant challenge. 

For the latest research to guide your response planning, download these slides.

You might also like
Monthly-Reort-Sept-2020

Monthly TV Viewing Report: September 2020

In September, adults watched an average of 2 hours, 17 minutes of commercial linear TV each day, the iconic white Bake-Off marquee returned & sport dominated our device viewing

Chart-of-the-month-October-2020

October’s Chart of the Month: TV drives strongest fitness & social signals

Taken from Thinkbox’s new 2020 study, ‘Signalling Success’ this chart looks at the strength of ‘fitness’ and ‘social’ signals across different media channels.

Signalling-success

Signalling Success

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.