Discover the power of TV advertising
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We’ve always responded to TV and TV advertising, although changes in technology have meant the mode of response is now more varied than ever and response is not as straightforward as it once was. Understanding the key drivers of response over the short, medium and long-term is a constant challenge.
For the latest research to guide your response planning, download these slides.
We commissioned Group M to dissect the impact that TV has across the entire communications system, but with a focus online. Watch the event here.
This research reveals the impact of different media channels in driving response, with focus on TV’s role as a response driver in the long, medium and short term.
In June, adults watched an average of 1 hour, 58 minutes of commercial linear TV each day. Love Island returned to our screens on ITV2, and Ooni launched its debut TV ad to promote their pizza oven range.
The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.
Our chart of the month looks at how total media time has been increasing based on IPA touchpoints data.