Discover the power of TV advertising
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We’ve always responded to TV and TV advertising, although changes in technology have meant the mode of response is now more varied than ever and response is not as straightforward as it once was. Understanding the key drivers of response over the short, medium and long-term is a constant challenge.
For the latest research to guide your response planning, download these slides.
We commissioned Group M to dissect the impact that TV has across the entire communications system, but with a focus online. Watch the event here.
This research reveals the impact of different media channels in driving response, with focus on TV’s role as a response driver in the long, medium and short term.
Matt Hill looks at 5 key findings from GroupM’s ad response study
In December, adults watched an average of 2 hours 4 minutes of commercial linear TV each day. December saw England’s FIFA World Cup defeat to France on ITV1, the Big Fat Quiz of the Year 2022 on Channel 4, and environmental charity Keep Britain Tidy launched their first-ever TV advert.
With Q2 planning well under way, this report will be a handy guide on what you can expect for the first few months of the new year.
In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns