Discover the power of TV advertising
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We’ve always responded to TV and TV advertising, although changes in technology have meant the mode of response is now more varied than ever and response is not as straightforward as it once was. Understanding the key drivers of response over the short, medium and long-term is a constant challenge.
For the latest research to guide your response planning, download these slides.
We commissioned Group M to dissect the impact that TV has across the entire communications system, but with a focus online. Watch the event here.
This research reveals the impact of different media channels in driving response, with focus on TV’s role as a response driver in the long, medium and short term.
Matt Hill looks at 5 key findings from GroupM’s ad response study
Advertisers can be confident that TV is a powerful driver of business growth
In August adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, The Champions of Britain’s Got Talent returned, and we asked why coffee bags hadn’t been thought of before
We wanted to find out how important TV is on our lives. Watch this film and see what happened when we challenged households to live without TV.