Discover the power of TV advertising
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We’ve always responded to TV and TV advertising, although changes in technology have meant the mode of response is now more varied than ever and response is not as straightforward as it once was. Understanding the key drivers of response over the short, medium and long-term is a constant challenge.
For the latest research to guide your response planning, download these slides.
We commissioned Group M to dissect the impact that TV has across the entire communications system, but with a focus online. Watch the event here.
This research reveals the impact of different media channels in driving response, with focus on TV’s role as a response driver in the long, medium and short term.
In August, adults watched an average of 1 hour, 59 minutes of commercial linear TV each day. Channel 4 launched 4-part drama series Deceit, and Firstvet launched its debut TV ad to promote their online veterinary care service.
Our chart of the month looks at how what3words’ TV activity has driven an increase in search volume
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.