Discover the power of TV advertising
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We all think that we know the habits of the nation, but this tends to be based on our own experiences and opinions rather than facts. Replace myth with facts with ‘TV Nation’.
Download the slides and take a look at the results.
Related search terms: Screens, trust, live viewing, multi-screening, multiscreening, second screen, tv set, device, emotion
Thinkbox’s on-going 'TV Nation' project, tracks attitudes towards different forms of advertising. Our most recent iteration paired ‘TV Nation’ with ‘Ad Nation’, a survey comparing people working in the advertising industry with the general public. It paints an interesting picture.
Find out how TV powers ecommerce businesses and learn from ‘digital native’ brands who’ve had success with TV advertising
In June, adults watched an average of 2 hours, 23 minutes of commercial linear TV each day, football was back on our screens & Pink Lady Apples encouraged us to “taste the WOW!”
This fortnight’s chart shows the TV adspend trend for 2019’s top 100 ‘digital native’ TV advertisers including Amazon, Made, Just Eat, Uber and Netflix.