Discover the power of TV advertising
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We all think that we know the habits of the nation, but this tends to be based on our own experiences and opinions rather than facts. Replace myth with facts with ‘TV Nation’.
Download the slides and take a look at the results.
Related search terms: Screens, trust, live viewing, multi-screening, multiscreening, second screen, tv set, device, emotion
A useful nickable download of the key charts from Thinkbox’s 2016 TV Nation study
Our chart of the month looks at the ongoing and increased investment in TV despite the pressures caused by the pandemic
In October, adults watched an average of 2 hours of commercial linear TV each day. October saw the launch of the new detective drama The Long Call on ITV, and electric vehicle subscription service Onto launched their debut TV ad.
This collection of slides provides the cover guides across key audiences; 16-34, ABC1 Ads and HP+Ch. Download the charts to learn more.