Discover the power of TV advertising
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We all think that we know the habits of the nation, but this tends to be based on our own experiences and opinions rather than facts. Replace myth with facts with ‘TV Nation’.
Download the slides and take a look at the results.
Related search terms: Screens, trust, live viewing, multi-screening, multiscreening, second screen, tv set, device, emotion
Thinkbox’s on-going 'TV Nation' project, tracks attitudes towards different forms of advertising. Our most recent iteration paired ‘TV Nation’ with ‘Ad Nation’, a survey comparing people working in the advertising industry with the general public. It paints an interesting picture.
Our latest research looks at the way brands had to adapt to the rapidly shifting landscape due to the impact of the pandemic and their future perspective on what changes they foresaw in their marketing plans for 2021.
In December, adults watched an average of 2 hours, 38 minutes of commercial linear TV each day, Giovanna Fletcher was crowned Queen of the Castle & a new pet insurance company made its TV debut
Light, medium and heavy linear TV viewers settled into some good TV viewing over the Christmas period. Find out how much viewing rose by YOY.