Discover the power of TV advertising
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We all think that we know the habits of the nation, but this tends to be based on our own experiences and opinions rather than facts. Replace myth with facts with ‘TV Nation’.
Download the slides and take a look at the results.
Thinkbox’s on-going 'TV Nation' project, tracks attitudes towards different forms of advertising. Our most recent iteration paired ‘TV Nation’ with ‘Ad Nation’, a survey comparing people working in the advertising industry with the general public. It paints an interesting picture.
In August, adults watched an average of 1 hour 43 minutes of commercial linear TV each day. August saw the launch of the highly anticipated House of the Dragon on Sky Atlantic and Wish launched its first-ever TV advert.
The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.
This month’s Chart of the Month uses TouchPoints to break down the UK’s media usage into its different general forms, namely watching, listening, reading, gaming, and communicating.