Click the "CC" icon above to display the notesClick the download button below to save these charts

The Age of Television: research charts

Download

‘The Age of Television’ study was conducted by research and strategy consultancy MTM and explains what motivates our choice to watch either live TV, on-demand TV (from broadcasters and subscription services) or online video platforms.

The study found that our motivations can be categorised into eight different 'need states': unwind, distract, comfort, in touch, experience, indulge, escape and do.

Download the key charts right here.

You might also like
10-TV-picks-competition-time

May’s Chart of the Month: Top UK programme views 2020 – broadcasters vs Netflix

Our chart of the month looks at the estimated Netflix viewership, comparing it to the top programmes with data from the broadcasters BARB. Download now.

A-Year-in-TV-2020-Nickable-Charts

A Year in TV 2020/21: the nickable charts

All the charts from A Year in TV 2020 in one convenient deck

Monthly-TV-Report-March-2021

Monthly TV Viewing Report: March 2021

In March, adults watched an average of 2 hours, 30 minutes of commercial linear TV each day, ITV broadcast the interview of the year to 14.8m, and Seabrook Crisps returned to TV for the first time in over 15 years.