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Signalling Success: key charts


Research study ‘Signalling Success’, conducted by research agency house51, reveals how advertising on TV signals a brand's superiority.

Download the key charts right here to discover how:

  • Media channels differ widely in their ability to communicate vital brand signals
  • TV consistently delivered the strongest signals across all categories and audiences
  • Social media and video sharing sites struggle to signal brand quality, fame or success
  • Advertising on TV delivers double the perceived level of quality & popularity than advertising on social media

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Signalling Success

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.