Research study ‘Signalling Success’, conducted by research agency house51, reveals how advertising on TV signals a brand's superiority.
Download the key charts right here to discover how:
- Media channels differ widely in their ability to communicate vital brand signals
- TV consistently delivered the strongest signals across all categories and audiences
- Social media and video sharing sites struggle to signal brand quality, fame or success
- Advertising on TV delivers double the perceived level of quality & popularity than advertising on social media