Discover the power of TV advertising
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These slides cover the key findings from the third instalment of our award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
The research found that TV plays a profound role within people’s lives – not just within the home, but increasingly, beyond it.
Get the key findings in our download.
This research examines how people are watching TV now and what this means to advertisers.
In December adults watched an average of 2 hours, 28 minutes of commercial linear TV each day, Jacqueline Jossa was crowned Queen of the Jungle and our New Years resolutions kicked off with Veganuary
Being able to break away from using the ‘average’ to more sector specific data can make a huge difference when optimising a brand’s media mix.
Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth