Discover the power of TV advertising
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These slides cover the key findings from the third instalment of our award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
The research found that TV plays a profound role within people’s lives – not just within the home, but increasingly, beyond it.
Get the key findings in our download.
This research examines how people are watching TV now and what this means to advertisers.
In June, adults watched an average of 1 hour, 58 minutes of commercial linear TV each day. Love Island returned to our screens on ITV2, and Ooni launched its debut TV ad to promote their pizza oven range.
The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.
Our chart of the month looks at how total media time has been increasing based on IPA touchpoints data.