Discover the power of TV advertising
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These slides cover the key findings from the third instalment of our award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
The research found that TV plays a profound role within people’s lives – not just within the home, but increasingly, beyond it.
Get the key findings in our download.
This research examines how people are watching TV now and what this means to advertisers.
In September, adults watched an average of 2 hours, 17 minutes of commercial linear TV each day, the iconic white Bake-Off marquee returned & sport dominated our device viewing
Taken from Thinkbox’s new 2020 study, ‘Signalling Success’ this chart looks at the strength of ‘fitness’ and ‘social’ signals across different media channels.
This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.