Discover the power of TV advertising
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These slides cover the key findings from the third instalment of our award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
The research found that TV plays a profound role within people’s lives – not just within the home, but increasingly, beyond it.
Get the key findings in our download.
A new real-time study conducted by Ipsos MORI follows 12 households across the UK as their routines, needs and viewing habits change week by week during the COVID-19 lockdown.
This research examines how people are watching TV now and what this means to advertisers.
In December, adults watched an average of 2 hours 4 minutes of commercial linear TV each day. December saw England’s FIFA World Cup defeat to France on ITV1, the Big Fat Quiz of the Year 2022 on Channel 4, and environmental charity Keep Britain Tidy launched their first-ever TV advert.
With Q2 planning well under way, this report will be a handy guide on what you can expect for the first few months of the new year.
In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns