Discover the power of TV advertising
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These slides cover the key findings from the third instalment of our award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
The research found that TV plays a profound role within people’s lives – not just within the home, but increasingly, beyond it.
Get the key findings in our download.
This research examines how people are watching TV now and what this means to advertisers.
In August, adults watched an average of 1 hour, 59 minutes of commercial linear TV each day. Channel 4 launched 4-part drama series Deceit, and Firstvet launched its debut TV ad to promote their online veterinary care service.
Our chart of the month looks at how what3words’ TV activity has driven an increase in search volume
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.