Discover the power of TV advertising
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These slides cover the key findings from the third instalment of our award-winning Screen Life series of research studies. Commissioned from Craft research, Screen Life 3 looked at emerging TV technologies and behaviours.
The research found that TV plays a profound role within people’s lives – not just within the home, but increasingly, beyond it.
Get the key findings in our download.
This research examines how people are watching TV now and what this means to advertisers.
Advertisers can be confident that TV is a powerful driver of business growth
In August adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, The Champions of Britain’s Got Talent returned, and we asked why coffee bags hadn’t been thought of before
We wanted to find out how important TV is on our lives. Watch this film and see what happened when we challenged households to live without TV.