Discover the power of TV advertising
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This study, commissioned from Flamingo and Tapestry took a look at why we watch linear TV and VOD and, increasingly, how we watch it.
This handy nickable deck gives you the headlines from the research and all the charts you might need.
This research revealed how and why viewers choose between watching TV live or on demand (VOD) and why they watch different types of online video. In revealing the attractions of VOD, the study provided valuable insights into why live TV remains so dominant.
This month’s Chart of the Month shows how the 30-second spot continues to be the most popular time length in UK ad breaks.
In May, adults watched an average of 1 hour 50 minutes of commercial linear TV each day. May saw the launch of new crime thriller DI Ray on ITV, and Simply Business launched their first-ever TV advert.
All the charts from A Year in TV 2021 in one convenient deck