Discover the power of TV advertising
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This study, commissioned from Flamingo and Tapestry took a look at why we watch linear TV and VOD and, increasingly, how we watch it.
This handy nickable deck gives you the headlines from the research and all the charts you might need.
This research revealed how and why viewers choose between watching TV live or on demand (VOD) and why they watch different types of online video. In revealing the attractions of VOD, the study provided valuable insights into why live TV remains so dominant.
In December adults watched an average of 2 hours, 28 minutes of commercial linear TV each day, Jacqueline Jossa was crowned Queen of the Jungle and our New Years resolutions kicked off with Veganuary
Being able to break away from using the ‘average’ to more sector specific data can make a huge difference when optimising a brand’s media mix.
Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth