Discover the power of TV advertising
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This study, commissioned from Flamingo and Tapestry took a look at why we watch linear TV and VOD and, increasingly, how we watch it.
This handy nickable deck gives you the headlines from the research and all the charts you might need.
This research revealed how and why viewers choose between watching TV live or on demand (VOD) and why they watch different types of online video. In revealing the attractions of VOD, the study provided valuable insights into why live TV remains so dominant.
In August adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, The Champions of Britain’s Got Talent returned, and we asked why coffee bags hadn’t been thought of before
TV is a key channel for delivering both immediate & sustained effects and can start delivering results from week one.
We wanted to find out how important TV is on our lives. Watch this film and see what happened when we challenged households to live without TV.