Discover the power of TV advertising
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This study, commissioned from Flamingo and Tapestry took a look at why we watch linear TV and VOD and, increasingly, how we watch it.
This handy nickable deck gives you the headlines from the research and all the charts you might need.
This research revealed how and why viewers choose between watching TV live or on demand (VOD) and why they watch different types of online video. In revealing the attractions of VOD, the study provided valuable insights into why live TV remains so dominant.
In January adults watched an average of 2 hours, 28 minutes of commercial linear TV each day, we revisited the gripping case of the White House Farm murders & the Eurostar ostrich was back on our screens
Thinkbox’s Demand Generator planning tool clearly shows the relationship between ROI and profit at different levels of spend.
