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This study, commissioned from Flamingo and Tapestry took a look at why we watch linear TV and VOD and, increasingly, how we watch it.
This handy nickable deck gives you the headlines from the research and all the charts you might need.
This research revealed how and why viewers choose between watching TV live or on demand (VOD) and why they watch different types of online video. In revealing the attractions of VOD, the study provided valuable insights into why live TV remains so dominant.
In April, adults watched an average of 1 hour 54 minutes of commercial linear TV each day. April saw the launch of the final season of Derry Girls on Channel 4, and Utilita Energy launched their first-ever TV advert.
All the charts from A Year in TV 2021 in one convenient deck
This month’s Chart of the Month shows that people in the UK spent an average of 4 hours, 11 minutes a day viewing content during January-March this year.