Discover the power of TV advertising
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Brands want to be talked about; they want to become household names. But what does word of mouth do and, crucially, where does it come from?
This econometric study by Data2Decisions unveiled drivers of brand word of mouth:
Find out the real drivers of word of mouth and the impact of paid-for advertising from this Thinkbox research study.
In December, adults watched an average of 2 hours 4 minutes of commercial linear TV each day. December saw England’s FIFA World Cup defeat to France on ITV1, the Big Fat Quiz of the Year 2022 on Channel 4, and environmental charity Keep Britain Tidy launched their first-ever TV advert.
With Q2 planning well under way, this report will be a handy guide on what you can expect for the first few months of the new year.
In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns