Discover the power of TV advertising
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Thinkbox commissioned both House 51 and YouGov to conduct an innovative and groundbreaking study, exploring all aspects of TV sponsorship from how it works on the brain to how those effects translate into results for different kinds of partnerships.
Download the key charts here.
An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.
This month’s Chart of the Month shows how the 30-second spot continues to be the most popular time length in UK ad breaks.
In May, adults watched an average of 1 hour 50 minutes of commercial linear TV each day. May saw the launch of new crime thriller DI Ray on ITV, and Simply Business launched their first-ever TV advert.
All the charts from A Year in TV 2021 in one convenient deck