Discover the power of TV advertising
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Thinkbox commissioned both House 51 and YouGov to conduct an innovative and groundbreaking study, exploring all aspects of TV sponsorship from how it works on the brain to how those effects translate into results for different kinds of partnerships.
Download the key charts here.
An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.
Being able to break away from using the ‘average’ to more sector specific data can make a huge difference when optimising a brand’s media mix.
In November adults watched an average of 2 hours, 27 minutes of commercial linear TV each day, Channel 5 launched its first-ever original drama and we got into the festive spirit with this year’s Christmas ads
Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth