Discover the power of TV advertising
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Thinkbox commissioned both House 51 and YouGov to conduct an innovative and groundbreaking study, exploring all aspects of TV sponsorship from how it works on the brain to how those effects translate into results for different kinds of partnerships.
Download the key charts here.
An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.
Discover the power of emotion & how it can drive campaign effectiveness with this easy guide
A total TV viewing picture gives us a better understanding of how the lightest linear TV viewers across age groups are accessing broadcaster content.
Download the latest IPA publication from Binet and Field which provides advertisers with a self-help manual for brand building.