Discover the power of TV advertising
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Thinkbox commissioned both House 51 and YouGov to conduct an innovative and groundbreaking study, exploring all aspects of TV sponsorship from how it works on the brain to how those effects translate into results for different kinds of partnerships.
Download the key charts here.
An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.
Advertisers can be confident that TV is a powerful driver of business growth
In August adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, The Champions of Britain’s Got Talent returned, and we asked why coffee bags hadn’t been thought of before
We wanted to find out how important TV is on our lives. Watch this film and see what happened when we challenged households to live without TV.