Discover the power of TV advertising
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Creativity is the core of TV advertising’s power. Neuro-Insight interrogated their databank of over 200 TV ads to uncover the creative elements which are most closely linked to effectiveness.
Download the key charts here to see what they discovered.
Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.
Catch up on our latest neuroscience study and hear from some inspiring advertisers and ad directors.
Our chart of the month looks at the estimated Netflix viewership, comparing it to the top programmes with data from the broadcasters BARB. Download now.
All the charts from A Year in TV 2020 in one convenient deck
In March, adults watched an average of 2 hours, 30 minutes of commercial linear TV each day, ITV broadcast the interview of the year to 14.8m, and Seabrook Crisps returned to TV for the first time in over 15 years.