Discover the power of TV advertising
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Creativity is the core of TV advertising’s power. Neuro-Insight interrogated their databank of over 200 TV ads to uncover the creative elements which are most closely linked to effectiveness.
Download the key charts here to see what they discovered.
Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.
Catch up on our latest neuroscience study and hear from some inspiring advertisers and ad directors.
In April, adults watched an average of 1 hour 54 minutes of commercial linear TV each day. April saw the launch of the final season of Derry Girls on Channel 4, and Utilita Energy launched their first-ever TV advert.
All the charts from A Year in TV 2021 in one convenient deck
This month’s Chart of the Month shows that people in the UK spent an average of 4 hours, 11 minutes a day viewing content during January-March this year.