Discover the power of TV advertising
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Creativity is the core of TV advertising’s power. Neuro-Insight interrogated their databank of over 200 TV ads to uncover the creative elements which are most closely linked to effectiveness.
Download the key charts here to see what they discovered.
Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.
Catch up on our latest neuroscience study and hear from some inspiring advertisers and ad directors.
Discover the power of TV partnerships with this handy deck.
This fortnight’s chart taken from our Ultimate Nickable Charts shows Facebook and YouTube struggle to maintain reach at high completion levels.
In May, adults watched an average of 2 hours, 22 minutes of commercial linear TV each day, the PM’s update attracted a record audience for the second time & device viewing soared for new Sky programming