Discover the power of TV advertising
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Creativity is the core of TV advertising’s power. Neuro-Insight interrogated their databank of over 200 TV ads to uncover the creative elements which are most closely linked to effectiveness.
Download the key charts here to see what they discovered.
Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.
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A total TV viewing picture gives us a better understanding of how the lightest linear TV viewers across age groups are accessing broadcaster content.
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