Discover the power of TV advertising
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Creativity is the core of TV advertising’s power. Neuro-Insight interrogated their databank of over 200 TV ads to uncover the creative elements which are most closely linked to effectiveness.
Download the key charts here to see what they discovered.
Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.
Catch up on our latest neuroscience study and hear from some inspiring advertisers and ad directors.
In December adults watched an average of 2 hours, 28 minutes of commercial linear TV each day, Jacqueline Jossa was crowned Queen of the Jungle and our New Years resolutions kicked off with Veganuary
Being able to break away from using the ‘average’ to more sector specific data can make a huge difference when optimising a brand’s media mix.
Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth