BVOD Almighty: Reach and Return research chartsDownload
‘BVOD Almighty: Reach and Return’ is a large-scale, multi-mode series of research studies which explores the effectiveness of BVOD and brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.
The study explores:
- Factors driving video ad engagement
- Does BVOD deliver a decent ROI?
- Variables impacting total campaign reach
- BVOD planning levers
Download the charts to learn more.