Thinkbox research charts
Get your hands on some handy slide decks, neatly summing up our main research projects.
The TV playbook for online businesses: research charts
The key charts from Thinkbox’s 2021 study The TV playbook for online businesses. Conducted by Magic Numbers, this study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.
Signalling Success: key charts
The key charts from Thinkbox’s 2020 study Signalling Success. This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.
As seen on TV research charts
The key research charts from Thinkbox’s 2019 study ‘As Seen on TV: supercharging your small businesses’
A Matter of Time: research charts
The key charts from Thinkbox’s 2019 study into storytelling and time lengths in TV advertising
The Age of Television: research charts
All the key need states charts from Thinkbox’s 2018 study ‘The Age of Television’
Download the charts for ‘Profit Ability: the business case for advertising’
Get your hands on the killer slides from Ebiquity and Gain Theory’s effectiveness study
Get with the programmes: TV partnership research charts
All the key charts from Thinkbox’s 2017 study exploring the effects of TV partnerships
TV Nation 2016: research charts
A useful nickable download of the key charts from Thinkbox’s 2016 TV Nation study
Creative Drivers of Effectiveness charts
A useful nickable download of the key charts from our 2016 Creative Drivers of Effectiveness study