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TV advertising’s ultimate nickable charts: the lockdown edition


This brand-new nickable deck is your essential guide to TV and TV advertising in lockdown. It’s packed with all the charts, data, analysis and insight you need. Possibly more. Download and decide for yourself as you discover:

  • Viewing trends as TV has flourished in lockdown
  • Why now is the best value TV advertising will ever be
  • How different sectors have reacted to lockdown
  • Which brands are increasing their TV presence
  • A summary of expert guidance for advertisers

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Lockdown TV

A new real-time study conducted by Ipsos MORI follows 12 households across the UK as their routines, needs and viewing habits change week by week during the COVID-19 lockdown.


Monthly TV Viewing Report: April 2020

In April adults watched an average of 2 hours, 35 minutes of commercial linear TV each day, the ‘Coughing Major’ launched the biggest drama of the year & a new TV appeal called for messages of support our frontline NHS staff


TV ad views and investment

TV advertising remains in rude health with 2.5 billion ads seen every day. For more lovely facts like this take a look our slide deck.