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Charts every advertiser should cherish

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More than perhaps at any other time, the last 12 months have seen effectiveness move to the centre of the advertising industry – the place it should always have been.

And we have never had the facts so good, with effectiveness study after effectiveness study being published by a host of respected organisations, from Ebiquity to Enders to the IPA to Gain Theory. So, it feels like the perfect moment to ask some of the leading minds in advertising effectiveness to come together and choose one must-see chart.

These are the charts no advertiser should ignore according to effectiveness evidence experts: Les Binet, Alex Steer, Tom Roach, Fran Cassidy, Lorna Hawtin, Peter Field and Patrick Barwise – available to download in Nickable form no less.

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