TV Planning Awards 2020 finalist films
As with most events in 2020, this year we had to take the ceremony online producing a one-off live broadcast to reveal the winners. It was Mediahub who was crowned champion of champions, being awarded the Grand Prix for their fantastic planning on the NHS England campaign. Other winners include: Arena Media, Craft Media & Goodstuff, MG OMD & Wavemaker, MediaCom, OMD, Once Upon a Time Media, PHD Manchester & DRUM and Total Media who all rose to the top in their chosen categories. Here’s the full awards breakdown:
Grand Prix
Mediahub for NHS England
Best use of sponsorship
MediaCom UK for Hillarys
Also shortlisted
- Republic of Media for Whyte & Mackay - Shackleton Whisky
- the7stars for Foxy Bingo
Best use of content
PHD Manchester & DRUM for Timberland
Highly Commended
- MediaCom UK for Lloyds Bank
Also shortlisted
- Manning Gottlieb OMD for John Lewis & Partners and Waitrose & Partners
- MediaCom UK for Tesco
Best small budget use of TV
Total Media for La Famiglia Rana
Also Shortlisted
- december19 for allplants
- Republic of Media for Scottish Government
Best integrated campaign
Mediahub for NHS England
Highly Commended
- Manning Gottlieb OMD, Wavemaker & OmniGOV for Public Health England
Also shortlisted
- m/SIX & VCCP for Tango
- OMD UK for McDonald's
Best use of ongoing TV
Once Upon A Time Media for Greater Anglia
Highly Commended
- OMD UK for easyJet
Also Shortlisted
- Arena Media for Domino's
- UM Manchester for Aldi
Best TV newcomer
Craft Media & Goodstuff for BrewDog
Also Shortlisted
- PHD Manchester & AMV BBDO for The Stroke Association
- PitPat & UKTV Ventures for PitPat
Young TV Planner of the Year
Charlotte Knope - Running Total
Also Shortlisted
- Aimee Sheehan - Wavemaker UK
- Gabriella Michalski - Manning Gottlieb OMD
- George Viner - MediaCom UK
- Ian Daly - the7stars
- Jamie Callaghan - OMD UK
Special Prizes
Best collaboration
MediaCom UK for Tesco
Advanced TV planning
Arena Media for Domino’s