Winners announced: TV Planning Awards 2022

The Thinkbox TV Planning Awards went live for the first time in 3 years and it was so good to celebrate in person and in style.

MediaCom UK were awarded the coveted 'Grand Prix' award for their seamless work with Dulux; MG OMD rose to the top becoming 'TV Planning Agency of the Year'; and the baton was passed to a brand new 'Young TV Planner of the Year', Rachel Douglas from One Agency Media. Other winners include: dentsu X & The Story Lab, Electric Glue, OMD UK, PHD UK, Republic of Media, Starcom, the7stars and Yonder Media.

See the full awards breakdown below.

Grand Prix

MediaCom UK for Dulux

Best use of sponsorship

Starcom & Channel 4 for Vinted

Also shortlisted

  • Carat UK for Heinz
  • OMD UK for Lidl

Best use of content

MediaCom UK for Dulux

Also shortlisted

  • Electric Glue for Rightmove
  • Havas Media for The Open University

Best small budget use of TV

MG OMD for Bobbi Brown

Also Shortlisted

  • december19 for Pizza Hut Delivery
  • PHD UK, ITV & Saatchi & Saatchi for British Heart Foundation

Best TV ad planning

OMD UK for McDonald's

Highly Commended

  • Republic of Media for Scottish Government

Also shortlisted

  • MediaCom UK for cinch
  • MG OMD for Motorway

Best ongoing use of TV

the7stars for Gousto

Also Shortlisted

  • Carat UK for Premier Foods
  • december19 for Xero

Best TV newcomer

dentsu X / The Story Lab for Drambuie

Highly Commended

  • Yonder Media for The Coconut Collab

Also Shortlisted

  • december19 for Project Screen by Prenetics
  • Pintarget for Ecotricity

Young TV Planner of the Year

Rachel Douglas - One Agency Media

Also Shortlisted

  • James Watkins - Wavemaker UK
  • Jessica Bates - OMD UK
  • Megan Connell - Republic of Media
  • Rebecca Cusack - Carat UK

Special Prizes

Best contextual innovation

Electric Glue for Rightmove

Most agile use of TV

PHD UK, ITV and Saatchi & Saatchi for British Heart Foundation

TV Planning Agency of the Year

MG OMD

Also Shortlisted

  • Mediacom UK
  • Starcom
  • the7stars


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