The Thinkbox TV Planning Awards Hall of Fame

Congratulations to all our brilliant Thinkbox TV Planning Award Winners from across the years.

2018

Best ongoing use of TV 

'A love affair with TV over time' by OMD for McDonald's

Best newcomer to TV

'Outsmarting not outspending' by MullenLowe Mediahub for Western Union

Best use of sponsorship

'Delivering the perfect night in' by m/SIX for Just Eat

Best use of content / Grand Prix

'Breaking the last taboo' by Manning Gottlieb OMD for Age UK

Best use of TV Innovation

'More important that TV innovation' by Manning Gottlieb OMD for Specsavers

Best use of TV And...

'TV and... other screens' by OMD for easyJet

Best low budget use of TV

'The Lego Batman Movie' by PHD & Drum for Warner Brothers

Beyond the Brief

'Live from inside the human body' by Mediacom for Cancer Research UK

2017

Best ongoing use of TV / Grand Prix

‘Are you sitting comfortably?’ by MediaCom for DFS

Best newcomer to TV

'Just Nutmeg it’ by PHD & AMV BBDO for Nutmeg

Best use of sponsorship

‘#Suzuki Saturdays’ by the7stars for Suzuki

Best use of content

‘Giving Sainsbury’s food a taste of fame’ by PHD & AMV BBDO for Sainsbury’s

Best use of TV Innovation

‘On demand advertising’ by Manning Gottlieb OMD & adam&eveDDB for John Lewis

Best use of TV And...

Ending Loneliness through the Power of One x Power of Many’ Manning Gottlieb OMD & Drum for Age UK

Best low budget use of TV

‘Britain’s Next Top Model’ by MEC for Colgate

Beyond the Brief

‘How a little TV drove some very elfy results’ by the7stars & adam&eveDDB for Bulldog

2016

Best ongoing use of TV

‘Don’t stop me now… the story so far’ by UM Birmingham for Gtech

Best newcomer to TV

‘Making TV our Home’ by PHD for Purplebricks

Best use of sponsorship 

‘Big results from Big Brother’ by the7stars for Gumtree

Best use of content

‘Budweiser Dream Goal’ by Vizeum for Budweiser

Best use of TV and.. / Grand Prix

‘Telling the real story of Christmas to tackle loneliness’ by Manning Gottlieb OMD for Age UK

Best use of TV Innovation

‘Location, Location, Location’ by PHD for Expedia

Best low budget use of TV

'The world's first interactive, viewer-controlled TV advert’ by MediaCom for Universal Music

2015

Best newcomer to TV

‘Switching the nation on to SSE’ by OMD for SSE 

Best ongoing use of TV

‘Should've gone to Specsavers’ by Manning Gottlieb OMD for Specsavers

Best use of sponsorship or content

‘This is abuse’ by MediaCom for The Home Office 

Best use of TV in an integrated campaign

‘Monty the Penguin’ by Manning Gottlieb OMD for John Lewis

Best use of TV innovation/ Grand Prix

‘The Lego Movie ad break’ by PHD and Drum for Warner Brothers

Best low budget use of TV

'Sam Smith Live' by MediaCom for Capitol Records

Best use of social TV

‘People purr over pawesome pets’ by Carat Manchester for Pets at Home

Best use of data

‘Share a coke and 4OD’ by MediaCom for Coca-Cola 

2014 

Best ongoing use of TV

‘From minnow to mainstream – Just Eat's five years of TV fuelled growth’ by Havas Media for Just Eat

Best newcomer to TV

‘Finding their home on TV’ by Manning Gottlieb OMD for John Lewis Insurance

Best use of sponsorship or content

‘The Ministry of Sound Marbella Sessions’ by the7stars for Ministry of Sound

Best use of TV in an integrated campaign

‘How the Bear & Hare made Christmas’ by Manning Gottlieb OMD for John Lewis 

Best use of TV innovation/ Grand Prix

‘Putting the play back into PlayStation’ by Manning Gottlieb OMD for Sony PlayStation

Best low budget use of TV

‘Father's Day’ by Manning Gottlieb OMD for Prostate Cancer UK

Bravest use of TV

‘The Sky's the limit for East Coast Trains’ by Havas Media for East Coast Trains

2013

Best ongoing use of TV/ Grand Prix

‘Saving lives through the power of TV’ by PHD, Drum and Grey London for British Heart Foundation

Best newcomer to TV

‘Chambord’s decadent TV debut’ by UM London for Chambord 

Best use of sponsorship or content

‘The only smell is Essex’ by Mindshare UK for Surf 

Best use of TV for response

‘Making peak TV spend more accountable’ by Starcom MediaVest for Autoglass

Best use of TV in an integrated campaign

‘Melting hearts of the nation…again!’ by Manning Gottlieb OMD for John Lewis 

Best use of TV innovation

‘Prometheus and the Twitter break’ by Vizeum for 20th Century Fox

Best low budget use of TV

‘The miracle in Medinah’ by M2M for Paddy Power 

2012 

Best ongoing use of TV

‘TV and Tears’ by Manning Gottlieb OMD for John Lewis 

Best newcomer to TV/ Best low budget use of TV

‘The Only Way is Essex takeover’ by Goodstuff for Ann Summers

Best use of sponsorship or content/ Grand Prix

‘Born to Shine’ by adam&eve for Save the Children

Best use of TV for response

‘Hotting up response through TV’ by Total Media for Hotwire.com 

Best use of TV in an integrated campaign

‘TiVo: an integrated campaign’ by Fifty6 for Virgin Media

Best use of TV innovation

‘Product Placement in a League of its Own’ by UM London for Xbox 

2011

Best ongoing use of TV

‘Using TV advertising to drive over £400m to good causes‘ by MPG for Camelot

Best newcomer to TV

‘Live in harmony‘ by BBH for Yeo Valley Organic 

Best use of sponsorship and content

'Hitting sales targets for six by bridging the ethnic/mainstream divide' by PHD North for Rubicon

Best use of TV for response

‘How fairytale magic improved the fortunes of DRTV’ by Digital and Direct Communications and MediaCom for Sky 

Best use of TV in an integrated campaign/ Grand Prix

‘From seasonal supermarket to integrated content provider’ by Manning Gottlieb OMD for Waitrose

Best use of TV innovation

‘Bing Breaks’ by UM London for Microsoft 

2010 

Best ongoing use of TV

‘How Sky evolved its TV strategy to stay ahead of the pack’ by MediaCom for Sky

Best newcomer to TV

‘Laterooms.com turns to TV for immediate impact’ by MediaCom for Laterooms.com

Best use of sponsorship or content

‘Great Adaptations’ by OMD UK for Waterstone's and Channel 4

Best use of TV for response

‘The Soldiers: Coming Home‘ by ESP-Marketing for Warner Music 

Best use of TV in an integrated campaign

‘Smokefree Generation’ by MEC and MCBD for NHS Smokefree

Best use of TV innovation/Grand Prix

‘Load & Go connect with Hollyoaks’ by ZenithOptimedia for O2  

2009 

Best ongoing use of TV/ Grand Prix

‘TV enables Morrisions' sales to shine’ by Mediaedge:cia for Morrisons 

Best newcomer to TV

‘Smilers‘ by OMD UK for Royal Mail

Best use of sponsorship or content

‘Green up your life’ by Carat for British Gas

Best use of TV for response

‘Creating sustainable business advantage’ by UM for Autoglass 

Best use of TV in an integrated campaign

‘Yoobot’ by PHD for British Heart Foundation

Best use of TV innovation

‘Student campaign and IPTV’ by MediaCom for NatWest 

2008 

Best long term use of TV/ Grand Prix

‘Television evolution drives pizza sales’ by Arena BLM for Domino’s Pizza

Best newcomer to TV

‘Proper puddings for proper Sundays’ by Edwards Groom & Saunders/ITV Integrated Planning for Farmhouse Fare 

Best use of editorial marketing

‘Britain's Got Talent’ by Mindshare for Rowntree's Fruit Pastilles

Best use of new TV technology

‘Mondeo’ by Mindshare for Ford Mondeo

Best use of TV in an integrated campaign

‘Rugby World Cup 2007’ by Carat for Guinness


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