At our annual ‘Big Think’ event we set some time aside from the daily whirl to debate some of the most important and fascinating issues in our industry right now. In this filmed session, we hear from Sir Lenny Henry talked to Karen Blackett OBE, CEO of MediaCom, about how advertising can play its part in the mission to get society represented in its true colours on our TV screens.
"One of the greatest TV moments for BAME was the Malteser girls", Lenny highlighted an advert from the confectionery brand as one of his three all-time TV highlights for black, Asian and minority ethnic (BAME), alongside Nelson Mandela’s release from prison and Barack Obama becoming the US president.
Watch the film to hear about these and more as he shares his views on how the industry can and should do more to represent BAME’s more fairly, allowing the right talent to blossom. A fascinating film to watch.