Marketing in the boardroom with Andy Duncan, Camelot
In this filmed session from our annual ‘Big Think’ event, we hear from Andy Duncan, CEO of Camelot UK Lotteries, who talks to us about the importance of marketing and why marketers are failing to get a place in the boardroom.
He shares his views on why marketing isn’t represented at a CEO level, how marketers can earn respect by bringing together teams across the business, and play a role in making business decisions.
Watch the film to hear more.
