Hit Stories: the making of The Great British Bake Off

Great TV programmes are central to the success of many of the UK’s biggest brands: they ensure the advertising associated with them is widely seen, trusted and effective.

In this series, John Plunkett talks to the people who make the nations’ hit shows and asks how it’s done and what’s coming next. In a world where advertisers are themselves looking to get the attention of big audiences, or perhaps make their own content, there is much to learn from the very best in the business.

In this first episode, John talks to Richard McKerrow, co-founder and Creative Director at Love Productions about the phenomenon that is The Great British Bake Off, how the show made the transition to Channel 4 and his recipe for keeping it fresh in 2018.