Hit Stories: the making of I’m A Celebrity Get Me Out of Here!

In our latest episode, John Plunkett talks to the masterminds behind ‘I’m A Celeb’, Creative Director Richard Cowles, and Helen Kruger-Bratt, Production Executive from ITV Studios. Over the course of its 18 seasons the show has captivated millions in the UK on a nightly basis, with its latest series achieving the best ratings yet. While audiences see a very polished final product on screen (bar the odd snake or spider bite) the effort behind the scenes is gargantuan, watch the film to find out more.

Great TV programmes are central to the success of many of the UK’s biggest brands: they ensure the advertising associated with them is widely seen, trusted and effective.

In this series, John Plunkett talks to the people who make the nations’ hit shows and asks how it’s done and what’s coming next. In a world where advertisers are themselves looking to get the attention of big audiences, or perhaps make their own content, there is much to learn from the very best in the business.

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