Thinkbox, the marketing body for commercial TV in the UK, has announced that it has appointed Mother as its new creative agency. The appointment follows a competitive pitch held with the assistance of AAR.
There will be a new Thinkbox TV advertising campaign launched later this year.
Andrew MacGillivray, Thinkbox’s Marketing Director:
“Mother absolutely nailed the brief, rising above the competition with a spot-on strategy, a brilliant creative platform, and some truly sparkling creativity. We can’t wait to start working with them on Thinkbox’s next TV campaign.
“But we also have to thank BBH, Leo Burnett and Wonderhood Studios. We are incredibly grateful for all their hard work, their passion and commitment to TV advertising, and some cracking scripts. We were privileged to see such high quality across the board.
“The whole pitch process has confirmed that the UK’s creative agencies are bursting with wonderful TV ideas.”
Chris Gallery, Partner at Mother London:
“It’s no surprise that we love TV ads at Mother, and now we get to make a TV ad for TV ads! We can’t wait to get started working with the Thinkbox team.”
Thinkbox’s media planning and buying is through MediaCom.
TV advertising facts at a glance:
- Commercial TV reaches 89% of the UK every week (BARB, 2018)
- Commercial TV’s reach grows to an estimated 95% when Broadcaster VOD is included (IPA Touchpoints & BARB, 2018)
- An average broadcast TV campaign in the UK (of 400 TV ratings) gets 240 million views (BARB, 2018)
- TV advertising is responsible for 71% of total ad-generated profit, at the highest efficiency and for the least risk (Ebiquity/Gain Theory, ‘Profit Ability: the business case for advertising’, 2017)