Mother-wall-banner

Thinkbox appoints Mother as creative agency

Thinkbox, the marketing body for commercial TV in the UK, has announced that it has appointed Mother as its new creative agency. The appointment follows a competitive pitch held with the assistance of AAR.

There will be a new Thinkbox TV advertising campaign launched later this year.

Andrew MacGillivray, Thinkbox’s Marketing Director:

“Mother absolutely nailed the brief, rising above the competition with a spot-on strategy, a brilliant creative platform, and some truly sparkling creativity. We can’t wait to start working with them on Thinkbox’s next TV campaign.

“But we also have to thank BBH, Leo Burnett and Wonderhood Studios. We are incredibly grateful for all their hard work, their passion and commitment to TV advertising, and some cracking scripts. We were privileged to see such high quality across the board. 

“The whole pitch process has confirmed that the UK’s creative agencies are bursting with wonderful TV ideas.”

Chris Gallery, Partner at Mother London:

“It’s no surprise that we love TV ads at Mother, and now we get to make a TV ad for TV ads! We can’t wait to get started working with the Thinkbox team.”

Thinkbox’s media planning and buying is through MediaCom.

TV advertising facts at a glance:

You might also like

What to watch on Channel 4

David Tenant stars in four-part thriller, Deadwater Fell. SAS: Who Dares Wins ups the pace in Scotland. Everyday meals are turned into extraordinary creations in Crazy Delicious and The Great Pottery Throwdown continues.

The New Pope edit

What’s on Sky in the next fortnight

COBRA takes you right to the heart of government during a major crisis. John Malkovich joins Jude Law in the second season of The New Pope. The Outsider explores the investigation into the gruesome murder of a local boy. Avenue 5 is a space tourism comedy set 40 years in the future when the solar system is everyone’s oyster. Stephen Mangan and Joan Bakewell host the new series of Portrait Artist Of The Year.