New campaign tackles sexual harassment in the UK ad industry
A new advertising campaign from timeTo puts the spotlight on sexual harassment in the advertising industry, by asking “Where Do You Draw The Line?”.
Powerful examples, featuring increasingly uncomfortable situations based on real life experiences of people working in the UK advertising and marketing industries, have been designed to encourage people to think about where the line exists between normal conversation and interaction, and something potentially more sinister. Three 60-second online adverts, directed by Steeve Reeves at Another Film Co with creative by Lucky Generals have started to circulate, while out-of-home campaign ads will run in highly targeted industry-adjacent locations.
timeTo, a collaboration between the Advertising Association, NABS and WACL, and backed by ISBA and the IPA, is aiming to address the problem of sexual harassment in the UK advertising and marketing industry. The campaign builds on the global #MeToo and #TimesUp movements but with a recognition that all parts of the advertising industry are affected – all sexualities and genders, agencies, marketers and media-owners. It hopes to prove that, by taking action together, the industry will be better placed to make positive change to end sexual harassment.
For further information visit timeto.org.uk.