New campaign tackles sexual harassment in the UK ad industry

A new advertising campaign from timeTo puts the spotlight on sexual harassment in the advertising industry, by asking “Where Do You Draw The Line?”.

Powerful examples, featuring increasingly uncomfortable situations based on real life experiences of people working in the UK advertising and marketing industries, have been designed to encourage people to think about where the line exists between normal conversation and interaction, and something potentially more sinister. Three 60-second online adverts, directed by Steeve Reeves at Another Film Co with creative by Lucky Generals have started to circulate, while out-of-home campaign ads will run in highly targeted industry-adjacent locations.

timeTo, a collaboration between the Advertising Association, NABS and WACL, and backed by ISBA and the IPA, is aiming to address the problem of sexual harassment in the UK advertising and marketing industry.  The campaign builds on the global #MeToo and #TimesUp movements but with a recognition that all parts of the advertising industry are affected – all sexualities and genders, agencies, marketers and media-owners. It hopes to prove that, by taking action together, the industry will be better placed to make positive change to end sexual harassment.

For further information visit timeto.org.uk.

You might also like

Coming up on UKTV

Feel the heat over on MasterChef USA for its 10th season. Join in the fun with Richard Osman’s House of Games featuring celebrity guests. Watch Frankie Drake Mysteries for an edge-of-your-seat viewing. For an exciting unveiling of stories and mysterious buildings switch on Abandoned Engineering.

Sky Comedy launch edit

What’s on Sky in the next fortnight

Brand new channel Sky Comedy joins the family. Deciding matches in the Carabao Cup Semi Finals. The Righteous Gemstones arrive on screens. The original cast return for The L World: Generation Q. Can a team beat a crack team of detectives to keep a stash of money in The Heist?

6-TV-myths-that-need-to-be-debunked

6 TV myths that need to be debunked

What to say when people accidentally regurgitate nonsense about TV by Thinkbox's CEO, Lindsey Clay.