Watch 'Deep dive into TV innovation' on demand
We also deep dived into specific campaigns in the company of the people who delivered them - including Suzuki’s highly entertaining partnership with Ant n Dec, Ronseal’s eye-catching break takeover and Argos’s productive data integration with Sky’s viewing panel – not only that, we also got a clear view of breadth of things that are going on: from contextual advertising, use of talent and multi-screening, to the latest product placements and smart uses of data. All in all, this event was packed full of lots of practical stuff and inspiration.
Your online view schedule includes:
The need for new
Camilla Harrisson, CEO and Partner at Anomaly, kicked things off with her view on the crucial role of innovation in the creative process and shares Anomaly’s ground-breaking work for Budweiser and Freeview.
The power of innovation
Nicole Greenfield-Smith, Joint Head of Research for Thinkbox, talked about the power of content for brands and showcased some of the latest and best examples of ad innovation in this area.
The making of Suzuki Saturdays
Nick Maddison, Head of Client Service at the7Stars, and Richard Chilvers, Business Development Controller at ITV, were in conversation with Matt Hill and revealed how they combined IP from ITV’s Saturday Night Takeaway with unprecedented access to Ant & Dec to create their award-winning campaign for Suzuki.
Charlotte Rowland, Creative Strategist at Channel 4, and Danny Peace, Agency Principal at Channel 4, shared insights on how to cut through the noise and get even more out of the ad break.
TV tech uncovered
Sam Olive, Planning Manager at Thinkbox, gave us an overview of the new TV landscape and its innovative, tech-driven ad opportunities.
Turning data into gold
We heard from Nick Lamb, Head of Data Innovation at Sky Media, and Nicki Brown Advertising Controller at Argos, on how the clever use of data improved the efficiency of Argos’s TV plans and generated £7 million in incremental revenue.
The future of TV advertising is..?
A panel of experts will chewed over TV’s future, what’s possible now and what’s next. Panellists include David Amodio, Digital and Creative Leader at Channel 4; Jana Eisenstein, Managing Director, EMEA, Videology; and Graeme Hutcheson, Director of Digital and AdSmart from Sky, Sky. Chaired by Thinkbox’s CEO, Lindsey Clay.