Thinkbox relaunches website to help advertisers get even more out of TV
- New ‘My Thinkbox’ area enables users to personalise site
- Revamped ‘Nickable Charts’ makes the latest killer stats easily available
- New site is fully responsive on every screen
London, 1st December 2015: Thinkbox has today revealed a major overhaul of its website, www.thinkbox.tv. The new website has been developed following consultation with its heaviest users to better cater for their needs. It launches with a brand new design and a host of new features and functionality, including a ‘My Thinkbox’ section where users can quickly save content they like, use the most, or want to be able to come back to quickly.
The new www.thinkbox.tv has been created by strategic digital agency ORM and provides visitors with a seamless and intuitive journey through the site’s content.
It is designed for anyone involved or interested in advertising: advertisers, media planners and buyers, creative agencies, auditors and journalists. It helps people understand and navigate the world of TV and get the very best out of it.
Content on www.thinkbox.tv has been streamlined and organised into 6 major sections, with a fresh emphasis on new ways of using TV advertising and those considering TV advertising for the first time. The sections are:
Why TV?: an overview of the key evidence behind why TV is the most effective form of advertising
Getting on TV: a detailed guide on how to become a TV advertiser
How to use TV: everything you need to know about the opportunities TV offers advertisers, from spots to sponsorship to content partnerships and new VOD formats
Research: an archive of Thinkbox’s award-winning research studies, including the ‘Payback’ series of effectiveness studies and the ‘Screen Life’ series examining new TV behaviours such as watching on-demand and multi-screening
Case Studies: an extensive library of brands who have achieved success with TV advertiisng
Creative: section dedicated to creativity on screen, featuring ad galleries, Thinkboxes winners and creative legends
News & Opinion: including Thinkbox’s press releases, the Thinkbox blog and articles from big thinkers in the ad industry
The new site is fully responsive to whatever screen it is viewed on. Other new features include:
My Thinkbox: a personal area for registered users to save any content they like for future reference
What’s on TV: a new section rich with trailers showcasing the latest TV programming from the UK broadcasters
Consolidated BARB data: all the latest figures from BARB about TV viewing, including volume, reach, audience profiles and most-watched ads
The new site also features an updated Nickable Charts section. This section has always been immensely popular and has been revamped with even more useful content to download. Downloading content has also been made much faster and easier.
Thinkbox’s website continues to be free to access and any visitor can see all of its content. To download content and activate the ‘My Thinkbox’ section, users have to register. Registered users can also receive Thinkbox’s bi-monthly newsletters to keep up to date with all the latest news from the world of TV advertising.
Andrew MacGillivray, Thinkbox’s Marketing Director: “Our website is our shop window. It needs to be gleaming, and with all the wonderful things TV offers on display and easy to get. The new thinkbox.tv is exactly that. It has our users at its heart and is the essential place for being in the know and keeping up to date with TV advertising. We’ll monitor the new site’s performance in the coming months and gather feedback to help continually improve it.”
Press contact: Simon Tunstill | Head of Communications, Thinkbox | [email protected] | 02076302326