2015 TV Planning Awards shortlist announced

London, 23 April 2015: Thinkbox today announced the shortlist of entries for the Thinkbox TV Planning Awards, which are being held on 1 July at Vinopolis in London. The awards, in conjunction with Campaign and Mediaweek.co.uk, are designed to recognise and celebrate inspired uses of TV.

Manning Gottlieb OMD, Mediacom and PHD head this year’s field with three shortlisted entries each. By category, the shortlisted entries are:

Best use of TV innovation

  • MEC for Paramount: Transformers: Age of Extinction 
  • PHD for Warner Bros: The Lego Movie Ad-Break 
  • MediaCom for Coca-Cola: Share a Coke and 4oD
  • MediaCom for Capitol Records: Sam Smith live 

Best use of TV in an integrated campaign

  • Carat Manchester for Pets at Home: People Purr Over Pawesome Pets 
  • OMD for Citroen: Capturing Cactus curiosity 
  • Manning Gottlieb OMD for John Lewis: Monty the Penguin
  • PHD / AMV BBDO for Sainsbury's: Christmas is for sharing 

Best newcomer to TV

  • adconnection for LeasePlan Go: Leaseplan Go launches in the B2C market 
  • Carat for Captain Morgan: Captain Morgan finds fame on Dave 
  • OMD for SSE: Switching the nation on to SSE 

Best ongoing use of TV

  • UM Manchester for Aldi: How a small change achieved a huge difference
  • Initiative for Quorn: Quorn’s TV-fuelled growth
  • Manning Gottlieb OMD for Specsavers: Should've gone to Specsavers 
  • Manning Gottlieb OMD for John Lewis: Putting TV at the core of communications 

Best use of sponsorship and content

  • m/SIX for The Times: The Times takes Homeland hostage 
  • PHD for Mondelez International/Cadbury: Spreading Christmas joy with ITV
  • MediaCom for The Home Office: This is abuse 

The judges – chaired by Tess Alps, Thinkbox’s Chair – have been drawn from the advertiser, broadcaster, creative and media agency communities and will cast their expert eyes over the entries from those seeking TV planning fame and recognition. The judges are:

  • Maisie McCabe, Deputy Editor, Campaign 
  • Chris Ashworth, Strategy Director, Carat Manchester 
  • Jonathan Allan, Sales Director, Channel 4
  • Martin Heaton Cooper, VP Commercial Development UK, Ireland & IAS EMEA, Discovery
  • Sarah Threadgould, Head of Campaign Strategy and Communications, HSBC
  • Simon Daglish, Sales Director, ITV
  • Jon Wilkins, Executive Chairman, Karmarama
  • Paul Knight, Chief Operating Officer, Manning Gottlieb OMD 
  • Jenny Smith, Head of Planning, Maxus
  • Mike Colling, Managing Director, MC&C 
  • Steve Gladdis, Managing Partner & Joint Head of Planning, MediaCom 
  • Kate Waters, Strategy Partner, Now
  • Rebecca Moody, Chief Strategy Officer, Ogilvy & Mather
  • Richard Keen, Head of Product Marketing, PlayStation UK
  • Roisin Donnelly, Brand Director, Northern Europe, Procter & Gamble 
  • Mark Girling, Managing Director, Rocket
  • Richard Huntington, Chief Strategy Officer, Saatchi & Saatchi
  • Chris Locke, UK Trading Director, Starcom MediaVest Group
  • Leila Travis, Head of Planning, Thinkbox
  • Zoe Harkness, Head of Industry Programmes, Thinkbox
  • Russell Place, Managing Director, UM London 
  • Simon Davis, Chief Executive, Walker Media

Tess Alps: “Well, that was difficult. With such a high standard of entries, shortlisting was only ever going to be a challenge. The excellent campaigns that have made the cut all proved in technicolour detail how TV planning made a genuine impact on their brands' businesses and they should be very proud of themselves. From spots to sponsorships to VOD to interactive to content to social… we had it all this year, but if I could single out one theme in particular it is the strong spirit of collaboration between brands and broadcasters. It is a joy to behold. If I could have one request, it would be to ask authors not to reduce fonts and charts to unreadable teeniness, in the deluded belief that it makes their entry shorter.”

-ends-

Press contact:

  • Simon Tunstill | Head of Communications, Thinkbox | [email protected] | 020 7630 2326

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