Former Head of Marketing at Sky IQ joins Thinkbox

Posted on: October 10, 2014

London, 10 October 2014: Thinkbox today announced that Hannah McMullen is joining the organisation as Head of Marketing. McMullen was formerly Head of Marketing at Sky IQ, Sky’s data analytics arm.

As Thinkbox’s Head of Marketing, McMullen will be responsible for Thinkbox’s TV advertising, publications, events programme, email marketing, film production management, database development, owned award schemes and strategic partnerships.

McMullen joins Thinkbox from Sky IQ where she was Head of Marketing and led the launch of its unique 500,000 viewing panel to the media market. Prior to Sky IQ she was Group Marketing Director for dbg and, before that, Marketing Manager at Experian QAS.

Andrew MacGillivray, Thinkbox’s Marketing Director: “Hannah is a proven marketing talent with great expertise and a fantastic track record. With her passion for TV, in-depth knowledge of the industry, and hands-on experience of TV data analytics, she was the perfect candidate for the role and will help Thinkbox continue to improve how it helps advertisers get the best out of TV. We’re delighted to welcome her on board.”

Hannah McMullen said: "I'm delighted to be joining such an established and respected team at Thinkbox and to help build on the great work they do. It's such an exciting time for TV and there is so much opportunity for advertisers; I want to ensure that advertisers capitalise on this and that Thinkbox are supporting them every step of the way."

McMullen’s appointment follows the departure of Thinkbox’s previous Head of Marketing, Jamie Maskall, earlier this year.

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