London, 23 July 2014: Thinkbox today announced that TalkTalk, the TV, broadband, mobile and home phone provider, is joining the organisation as an Associate Member. It joins Thinkbox’s other Associate Members, RTL Group, Virgin Media, London Live, Norway’s SBS Discovery and Australia’s ThinkTV.
Associate membership entails consultation and involvement across Thinkbox activities and with Thinkbox’s working groups.
Lindsey Clay, Thinkbox’s Chief Executive: “It’s wonderful to welcome TalkTalk to Thinkbox as an Associate Member. Their support and insight will help us continue to help advertisers in the UK and beyond get the very best out of all the new opportunities in commercial TV.”
Tristia Harrison, Managing Director for Consumer, TalkTalk commented: “TalkTalk’s TV business is growing from strength to strength. We’re Britain’s fastest growing TV service in over a million homes. It’s an exciting time for our business and we’re pleased to be joining Thinkbox.”
Thinkbox’s shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV. Thinkbox represents over 90% of the commercial TV market in the UK through its shareholders’ owned and partner channels.
Thinkbox recently published Payback 4, a new econometric study by Ebiquity that found TV advertising has consistently demonstrated the highest ROI of any form of advertising over a 7 year period. And TV also delivers the most profit: an average return of £1.79 for every £1 invested during 2011-14, up from £1.70 for every £1 invested during 2008-11.
Total TV advertising revenue in the UK increased by 3.5% in 2013 to reach a new record high of £4.63 billion, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters. This is the fourth consecutive year that TV ad revenue has grown in the UK. The figures represent all the money invested by advertisers in commercial TV: linear spot and sponsorship, Broadcaster VOD, and product placement. TV advertising investment is forecast to grow again in 2014, boosted by the World Cup in Brazil. The Advertising Association/Warc predicts TV ad revenue to grow by 6% in 2014.