New TV broadcaster joins UK’s commercial TV marketing body as Associate Member
London, 11 March 2014: Thinkbox today announced that London Live, the first 24 hour entertainment channel devoted to the Capital which launches on 31 March, is joining the organisation as an Associate Member. It joins Thinkbox’s other Associate Members, Virgin Media and RTL Group.
Associate membership entails consultation and involvement across Thinkbox activities and with Thinkbox’s working groups.
Lindsey Clay, Thinkbox’s Chief Executive: “We’re delighted to welcome London Live on board as an Associate Member. It’s great that they want to join us and support us in our mission. We’re looking forward to working with them and our shareholders to continue helping advertisers in the UK and beyond make the most of all the new opportunities in commercial TV.”
Jon O’Donnell, Group Commercial Director, ESI Media: “ESI Media is on a shiny new adventure with the launch of London Live. We think we have a massively exciting and unique proposition and we’re aching to shout about it. And as loudhailers go, they don’t come much bigger and louder than Thinkbox. We’re thrilled to be part of the team.”
Thinkbox’s shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV. Thinkbox represents over 90% of the commercial TV market in the UK through its shareholders’ owned and partner channels.
Total TV advertising revenue in the UK increased by 3.5% in 2013 to reach a new record high of £4.63 billion, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters. This is the fourth consecutive year that TV ad revenue has grown in the UK. The figures represent all the money invested by advertisers in commercial TV: linear spot and sponsorship, Broadcaster VOD, and product placement.
TV advertising investment is forecast to grow again in 2014, boosted by the World Cup in Brazil. The Advertising Association/Warc predicts TV ad revenue to grow by 6% in 2014.
- Simon Tunstill | Head of Communications, Thinkbox | [email protected] | 020 7630 2326