Commercial TV marketing body restructures TV training to do more, better

Posted on: February 4, 2014

London, 4 February 2014: Thinkbox, the commercial TV marketing body, announced today that it is refreshing its approach to training and intends to triple the number of people who attend its TV training courses in 2014.

In 2013 Thinkbox trained over 300 people working in the media industry. In 2014 the ambition is to train 1,000.

The first series of Thinkbox’s new training workshops will be held w/c 10 March with future training advertised on www.thinkbox.tv.

The new approach coincides with a theme which emerged from the Advertising Association’s recent Lead 2014 summit in January, where industry leaders called for more and better education for businesses on the benefits of advertising.

The free training will take place at Thinkbox’s offices in Victoria which are fully equipped with all the latest TV technology. Each half-day training session will feature two modules: ‘Intro to TV: how the TV advertising market works’ and ‘Enhanced TV: how technology benefits viewers and advertisers’. Participants are invited to attend either module or both.

‘Intro to TV: how the TV advertising market works’

This two hour interactive training workshop is designed to give new starters to the media industry an overview of what television has to offer advertisers and how the TV advertising market works. It is primarily aimed at trainee media planners and buyers or junior marketing personnel. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also demystifies the sometimes confusing jargon that surrounds TV planning and buying.

‘Enhanced TV: how technology benefits viewers and advertisers’

This hour and a half training workshop will update participants on the latest developments in TV technology and what they mean for advertisers. Subjects include digital TV recorders, HDTV, 4K, mobile devices, tablets and the rise of apps. It will also explore how multi-screening has enhanced the TV experience for some and how this has changed viewing behaviour.

Alongside the expanded training programme, Thinkbox is also to revamp the ‘Getting started on TV’ section of its website to better help educate and inspire new advertisers of all budgets to find out what TV advertising can do for them.

Leila Travis, Head of Planning at Thinkbox: “Training is crucial to what we do at Thinkbox to ensure that the industry is bang up to date with the latest facts and developments in TV. Our training has always been in high demand and we have recognised a need to do more, even better. We will triple our training numbers in 2014, giving more people more opportunities to learn how to get the best out of the most powerful advertising medium there is.”

Thinkbox TV Training is free to people working at a UK advertiser, a media or advertising agency, or for Thinkbox’s shareholders or their partner companies. To apply to attend the training workshops, simply register via the ‘Events and Training’ section of the Thinkbox website www.thinkbox.tv.

-ends-