2014 TV Planning Awards shortlist unveiled

Thinkbox have announced the shortlist of entries for the Thinkbox TV Planning Awards, which are being held on 26th June at Sketch in Central London. The awards, in conjunction with Campaign and Mediaweek.co.uk, are designed to recognise and celebrate inspired uses of TV.

Manning Gottlieb OMD heads this year’s field with four shortlisted entries. By category, the shortlisted entries are:

Best use of TV innovation

  • Manning Gottlieb OMD for Sony PlayStation: ‘Putting the play back into PlayStation’
  • Havas Media for East Coast Trains: ‘The Sky's the limit for East Coast Trains’
  • Starcom MediaVest for Tetley: ‘Pause for a cuppa?’

Best use of TV in an integrated campaign

  • Manning Gottlieb OMD for John Lewis: ‘Christmas 2013: Bear & Hare’’
  • M2M for notonthehighstreet.com: ‘The story of notonthehighstreet.com vs. The High Street’
  • Mindshare for Marmite: ‘Love it, or hate it. But it's better on TV’
  • Carat for Lurpak: ‘Lurpak Spirit Level – using real-time insight to comfort the nation’

Best newcomer to TV

  • Manning Gottlieb OMD for John Lewis Insurance: ‘Finding their home on TV’
  • UM Birmingham for Gtech Air Ram: ‘Seeing is believing – how Gtech ‘hoovered’ up sales with TV’
  • Carat for StepChange Debt Charity: ‘Using contextual TV airtime to launch StepChange Debt Charity and build brand association with people with problem debt’
  • Vizeum for Casio Sheen: ‘Casio Sheen & ITV2’s TOWIE’

Best ongoing use of TV

  • PHD, Drum & AMV BBDO for Sainsbury's: ‘Driving sales by utilising every part of TV’s armoury’
  • Havas Media for JUST EAT: ‘From minnow to mainstream – JUST EAT’s five years of TV-fuelled growth’
  • MediaCom North for Iceland: ‘MediaCom and Iceland - I'm a Celebrity’

Best use of sponsorship and content

  • ZenithOptimedia/Newcast for RBS: ‘Finding Scotland's real heroes’
  • Manning Gottlieb OMD for Prostate Cancer UK: ‘Father's Day’
  • Total Media for Macmillan: ‘Using contextual creativity to drive small budgets onto TV’
  • the7stars for Ministry of Sound: ‘The Ministry of Sound Marbella Sessions’

The judges – chaired by Tess Alps, Thinkbox’s Chair – have been drawn from the advertiser, broadcaster, creative and media agency communities and will cast their expert eyes over the entries from those seeking TV planning fame and recognition. The judges are:

  • Jenny Biggam, Founder, the7stars 
  • Arif Durrani, Head of Media, Campaign/ Editor, Mediaweek, Haymarket 
  • Elizabeth Fagan, Marketing Director, Helath & Beauty, International and Brands, Alliance Boots 
  • David Grainger, Head of Strategy, Initiative 
  • Pippa Glucklich, Co CEO, Starcom MediaVest Group 
  • Julia Jordan, Exec Director Business & Operations, UKTV 
  • Alistair MacCallum, Managing Director, M2M 
  • Rik Moore, Head of Communications Strategy, Havas Media 
  • Richard Morris, Managing Director, Vizeum UK 
  • Hamish Pringle, Strategic Advisor, 23 Red 
  • Nick Radmore, Head of Social Marketing & Brand, British Heart Foundation 
  • Leo Rayman, Head of Planning, Grey London 
  • Andy Sloan, CEO, All Response Media 
  • Jason Dormieux, Joint CEO, MEC 
  • Kelly Williams, Commercial Director, ITV 

Tess Alps: “Deciding on a shortlist is always incredibly difficult task and this year was no different. The campaigns that have made it are all genuinely excellent examples of TV planning and all made a real difference to the brands. Choosing the winners from this esteemed group will be even harder. All those who have made the shortlist should be proud of their achievement.”

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