Watch Broadcaster VOD The Bigger Picture

TV – the prime and trusted advertising real TV – the prime and trusted advertising real estate estate

  • TV, in all its forms, is the most popular form of video, accounting for 71% of all time spent watching video.
  • The average view-through rate for Broadcaster VOD is 93%.
  • Advertising playing full screen will have a greater sales impact than ads playing on a smaller proportion of the screen.
  • VOD ROI increases as the proportion of Broadcaster VOD increases.

Linear + BVOD = drives campaign effectiveness

  • BVOD is an important part of the TV ecosystem with at least 70% of viewing now on a big screen
  • BVOD delivers a lot more viewing than campaign-impressions would lead you to believe BVOD delivers additional viewers – 1.6 on average across all platforms
  • Advertising on BVOD alongside Linear TV increases campaign effectiveness

BVOD delivers highly ‘absorbed’ viewing situations

  • Due to these viewing situations, BVOD produces greater happiness and engagement with content
  • BVOD creates greater brand impact and advertisers are viewed in a more positive light
  • BVOD can work on its own, but using both linear and VOD together is the most powerful combination for an advertising brand



You might also like
The-Accident

What to watch on Channel 4

Brand new drama, The Accident, starring Sarah Lancashire is here, The British Tribe Next Door sees Scarlett Moffatt and her family transplanted into the middle of a Namibian tribe. Celebrity Hunted returns for Stand Up To Cancer and Spencer, Vogue and Wedding Two starts on E4.

The-Daily-Mile

Channel 4, ITV and Sky team up to promote healthy eating and exercise for children

The UK’s leading commercial broadcasters aim to reach 90% of UK children in a new three-year TV campaign partnership

Coming up on UKTV

Yesterday uncovers the ravaging of our world’s lost architecture; W hosts four celebs as they battle it out as parents; Gold depicts the race through British television presented by Lenny Henry; New York’s American Civil War is back with its second season on Alibi.