Watch Broadcaster VOD The Bigger Picture

TV the prime and trusted advertising real estate estate

  • TV, in all its forms, is the most popular form of video, accounting for 71% of all time spent watching video.
  • The average view-through rate for Broadcaster VOD is 93%.
  • Advertising playing full screen will have a greater sales impact than ads playing on a smaller proportion of the screen.
  • VOD ROI increases as the proportion of Broadcaster VOD increases.

Linear + BVOD = drives campaign effectiveness

  • BVOD is an important part of the TV ecosystem with at least 70% of viewing now on a big screen
  • BVOD delivers a lot more viewing than campaign-impressions would lead you to believe BVOD delivers additional viewers – 1.6 on average across all platforms
  • Advertising on BVOD alongside Linear TV increases campaign effectiveness

BVOD delivers highly ‘absorbed’ viewing situations

  • Due to these viewing situations, BVOD produces greater happiness and engagement with content
  • BVOD creates greater brand impact and advertisers are viewed in a more positive light
  • BVOD can work on its own, but using both linear and VOD together is the most powerful combination for an advertising brand



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What to watch on Channel 4

The Great British Bake Off returns. Spice up your life with a look into how 5 women became a global phenomenon. Jodie Comer and Stephen Graham lead in Help. Britain’s favourite TV critics are back and a new series of Taskmaster begins.

Never_Mind_The_Buzzcocks

What’s on Sky in the next fortnight

Never Mind The Buzzcocks, Mr Mayor, Young Rock, Hawking – Can You Hear Me, 43rd Ryder Cup, Isle of Wight Festival and the 73rd Primetime Emmy Awards.

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Highlights from ITV

Celebrities go head to head in Paul O’Grady’s Saturday Night Line Up. Gino D’Acampo in Family Fortunes, Martin Clunes is back in drama Manhunt The Night Stalker, new dating show Ready to Mingle arrives ITV2.