Watch Broadcaster VOD The Bigger Picture

TV the prime and trusted advertising real estate estate

  • TV, in all its forms, is the most popular form of video, accounting for 71% of all time spent watching video.
  • The average view-through rate for Broadcaster VOD is 93%.
  • Advertising playing full screen will have a greater sales impact than ads playing on a smaller proportion of the screen.
  • VOD ROI increases as the proportion of Broadcaster VOD increases.

Linear + BVOD = drives campaign effectiveness

  • BVOD is an important part of the TV ecosystem with at least 70% of viewing now on a big screen
  • BVOD delivers a lot more viewing than campaign-impressions would lead you to believe BVOD delivers additional viewers – 1.6 on average across all platforms
  • Advertising on BVOD alongside Linear TV increases campaign effectiveness

BVOD delivers highly ‘absorbed’ viewing situations

  • Due to these viewing situations, BVOD produces greater happiness and engagement with content
  • BVOD creates greater brand impact and advertisers are viewed in a more positive light
  • BVOD can work on its own, but using both linear and VOD together is the most powerful combination for an advertising brand



Highlights from ITV

Davina McCall and Nicky Campbell return for a new series of Long Lost Family. Stephen Mulhern is joined by celebrities and members of the public to win big in Rolling In It. Love Island: Unseen Bits takes a peek at what the islanders have been up to; and catch up with the hit detective series Vera.

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What’s on Sky in the next fortnight

The Hundred is a new cricket competition ready to take the world by storm. New Amsterdam is rocked by the pandemic. The Lions take on the Springboks. Queen Latifah stars in a thrilling crime drama. Law & Order: Organised Crime begins and The South Bank Awards Show crowns the 2021 winners.

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What to watch on Channel 4

Mo Gilligan’s entertainment extravaganza is back. George Clarke’s Remarkable Renovations takes us on a restoration journey. Follow a secret investigation in Taken. Join Gordon Ramsay on a culinary expedition and Aisling Bea’s This Way Up continues.