EffWorks 2022: TV planning for effectiveness

Tune in this October when we'll be hosting a virtual event showcasing best practice in TV planning, inspired by EffWorks Global 2022, the IPA’s annual week-long festival of effectiveness.

In advertising, effectiveness is all. And TV advertising is all about effectiveness. But to reap the rewards of great TV advertising, first must come great TV planning.

This event will go behind the scenes of the latest crop of TV Planning Award winners to explore their innovative campaign stories and we'll be joined by clients and agencies to share case studies of their award-winning work.

Look out for an announcement of the broadcast date for this highly effective use of an hour.

EffWorks Global 2022 is the IPA’s week-long celebration of the best new thinking and evidence-based decision making research for marketing effectiveness. To browse the full programme, please click here.

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