Watch ‘Starters to Step-Changers: TV for newcomers’ on demand
If you are interested in advertising on TV for the first time or returning to TV after an absence then this is the event for you. At this event, we addressed key questions such as: what can TV do and over what timeframe? How do I find the best creative solution? What media planning approaches best answer my objectives? Can I still achieve success if I only have a small budget?
We also took an in-depth look at Moonpig, a step-changer brand that has grown their business even further by taking the decision to invest in TV. It’s packed with plenty of practical advice, great examples and inspiration.
You can watch the event using the player above and find out more about the sessions below:
Online viewing schedule
Breaking down the barriers to TV advertising (25 mins)
Matt Hill, Research & Planning Director from Thinkbox, debunked some common misconceptions about advertising on TV.
GTECH: hoovering up sales with TV (30 mins)
Jon Collings, Marketing Director from Gtech, and James Wood, Associate Director from UM Birmingham, will gave us the inside story of how Gtech went from newcomer to key player in a market dominated by established brands.
When a plan comes together (32 mins)
In this session we gained some valuable advice from two planning experts. Catherine Becker, CEO of VCCP Media explained why TV is important for taking businesses to the next level; and Dino Myers Lamptey, Head of Strategy form The7Stars shared his thoughts on how to get the best out of TV as a new to TV advertiser.
Moonpig makes it big (28 mins)
Iain Martin, former Managing Director of Moonpig, and Andrew McCutcheon, Managing Director of MNC, told us all how they used TV advertising to turn Moonpig from a challenger brand into the household name it is today.
From brief to air (40 mins)
We heard from Vicki Maguire, Executive Creative Director at Grey London, about the creative opportunities and challenges for new to TV advertisers.
New to TV question time (20 mins)
The panel featured: Iain Martin, Former Managing Director of Moonpig; Vicki Maguire, Executive Creative Director of Grey London; and Cath Crow, Head of Response Trading at Sky Media. Chaired by Thinkbox’s CEO, Lindsey Clay.