The TV playbook for online businesses

We’re (finally) back in the Ham Yard Hotel on Tuesday 16th November 9.30am-1pm for our first major live event of 2021. Join us for the launch of our brand-new research study, ‘The TV playbook for online businesses’

Of the many effects the pandemic has had on society, one was to fast-track the shift to ecommerce. This in turn created a surge in new online businesses disrupting every conceivable category.

These new businesses, lacking in physical availability, are hugely dependent on marketing for sales and growth. They rightly begin their marketing journeys focussing on the immediate world around them, using search, social media, and online video.

But that only nourishes them for so long. Sooner or later, most hit a ceiling. When they do, it’s time to move beyond the relative safety of easily identifiable online customer journeys. TV advertising is often a crucial part of this next phase in their marketing-driven growth. 

This new study provides online businesses with their first-ever TV playbook, a specialist guide to help them unravel and navigate what can be a daunting and confusing journey.

At this launch event, we will reveal the findings of this new study, sharing learnings on the roles TV advertising plays, how this varies for different businesses and marketing objectives, and how the powerful combination of TV and search work together.

If you’re a marketer for an online brand, or at an agency with ecommerce clients looking for that next stage of business growth, this is the must-attend industry event of the year.


9.30 – 9.40: Welcome
Matt Hill, Research and Planning Director, Thinkbox, will introduce the morning.

9.40 – 10.55: The TV playbook for online businesses
Dr Grace Kite, Founder & Economist and Faith Stevens, Partner & Principal Economist, Magic Numbers, take us through the brand-new research and share their findings.

11.15 – 11.45: ‘Look Out’
Orlando Wood, Chief Innovation Officer, System1 Group, will discuss the themes and features that make for effective brand building for online businesses today.

11.45 – 12.45: Panel session with Q&A
Featuring Anna Greene, VP Brand, Gousto; Sarah Brown, Head of Consumer Marketing, Rightmove and Tom Beardmore, Founder, Chamber. This panel session will discuss the brand journeys undertaken by online businesses as well as insights from agencies working together with them. Hosted by Rupen Shah, Head of Client Services, Thinkbox.

Everything you need to know

  • Date: Tuesday 16th November 2021
  • Time: 9am - Breakfast and registration; 9.30am-1pm – main event
  • Location: Ham Yard Hotel, 1 Ham Yard, Soho, London W1D 7DT. Ham Yard Hotel is an accessible venue. Please contact [email protected] if you have any questions about accessibility for this event.

The event will also be live streamed and available to watch on demand at

COVID Safety
We will be asking all attendees, regardless of vaccination status, to take a lateral flow test on the morning of the event and to only attend on the return of a negative result. Anyone experiencing any COVID symptoms will also be asked not to attend. We are working closely with our venue to provide a safe and comfortable environment for all in attendance, and are also monitoring government guidelines and restrictions which may affect the event in a live capacity.

Register your interest here

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