Watch ‘The Truth about Youth 2017’ on demand
Young people: they are the future generations of consumers and, having grown up with the internet, they have a different set of expectations for the media they consume.
At this event we gathered experts from across the media industry to help us better understand today’s kids and youth markets, the role video plays in their lives, what drives their behaviour, and the most effective ways for advertisers to speak to them.
Your online viewing schedule:
Vick Hope, TV and radio presenter, journalist, and our host for the day, explored our perceptions about young people.
Cracking the children’s market
Rebecca Forster, Sponsorship & Promotions Director from Turner Media Innovations, presented best in class examples of how brands have successfully used kid’s TV properties across a diverse mix of advertising formats and platforms.
Youth: new Tribes, new attitudes
Georgina Harvey, Research Manager from Channel 4, unveiled their brand new youth insight offering: 4Youth. Following a decade of success with the award-winning UKTribes research study, the team are back with a turbo-charged live community and a fresh segmentation. It’s time to readjust your understanding of this key audience.
How to build a youth audience
In a world of endless choice and screen options, how do you attract and build a young audience, and what can people in advertising learn from how TV does it? ITV’s Will Worsdell, Controller of Marketing & Media; Digital Channels and On Demand, talked to Vick Hope about reframing marketing for Love Island, 2Awesome, and the exceptionally naughty Keith Lemon.
Batman barges in
We looked under the hood of the recent collaboration between Drum, Warner Bros. and Channel 4, which made a big impact with young people in the build up to the launch the LEGO® Batman film. How exactly do you elbow your brand into the world of TV continuity? Strap in for some high-profile contextual hilarity and the best Dark Knight of your life. With Martin Gough, Deputy Marketing Director, and Alex Lewis, Director of Marketing of Warner Bros.
What I’ve learnt about youth marketing
We heard expert advice from one of Adland’s smartest strategists on how to approach marketing to younger people and, hopefully, a few secrets of success. With Rik Moore, Head of Strategy, Havas Media.