Watch 'The magic source’ on demand and download the key slidesDownload
At our spring event in 2019, we heard from effectiveness experts like Tom Roach, BBH and the renowned Rory Sutherland on the importance of creativity.
You can download all the key slides from this event using the button above.
Creatively awarded ads are proven to be vastly more effective than the average. And the most successful brands know that investing in creativity is the best way to encourage people not just to tolerate their ads, but to actively enjoy them, to seek them out, and to share them.
But, in a world often obsessed with efficient asset distribution rather than with ideas, making the case for investment in great creativity has never been harder. Creativity delivers instantly and builds brand equity for the longer-term, but it needs champions. It must be fought for. And paid for.
The business case for creativity, Tom Roach
With a keen eye on what the boardroom is interested in, Tom Roach, Managing Partner, BBH, presents the business case for investment in creativity.
A matter of time, new research
Justin Gibbons, founder of Work Research examines the relationship between short and longer time-lengths and the importance of storytelling on brand perceptions.
The power of storytelling: We Are the NHS
Jo Arden, Chief Strategy Officer and Katie McCambley, Global Account Director at MullenLowe London will be joined by their client, Ian Hampton, NHS England, discuss the nation’s favourite ad from 2018 and what made it so popular.
Creative Alchemy, Rory Sutherland
The peerless Rory Sutherland, vice chairman of Ogilvy, explains what psychology can tell us about the sort of advertising we should aim for and why creative alchemy is more valuable than ever.