They say good things come in threes, and in its third year, The Big TV Festival did not disappoint. Thinkbox and the UK’s big commercial broadcasters – Channel 4, ITV and Sky – united once again in March to produce the ultimate TV event, inspiring advertising’s latest generation of brand builders and immersing them in the evolving world of TV.
Returning to the fresh air and scenic set-up of Sherwood Forest in Nottingham, over 200 planners and marketers from across the UK’s media agencies and major advertisers enjoyed a two-day extravaganza, hosted by TV stars Georgia Toffolo and Kem Cetiney. Guests heard from the best in the business, covering everything from TV culture and upcoming content to effectiveness insights, client success stories and the future of TV.
Speakers were drawn from all sides of commercial TV including commissioners and producers, media and creative agencies, effectiveness experts and thought leaders. The line-up included client panels sharing TV stories from the likes of Lloyds, Habito, Eve Sleep, McDonalds and Tesco.
Following on from last year’s call to brands at the Festival to present the broadcasters with a joint brief, it was Tesco who subsequently came through with an exciting challenge, which came to fruition in the planning and delivery of their 2019 Christmas campaign. The unique cross-TV collaboration saw a Tesco delivery driver magically channel hop to deliver food to some of the nation’s best-loved TV shows including I’m a Celebrity…Get Me Out of Here!, Hollyoaks, The Chase, A League of Their Own and Sky Sports’ Soccer Saturday. Tesco shared their fantastic results with this year’s audience, reinforcing the value of context, collaboration and creativity in the TV industry - the hope being that more brands will follow suit.
The 2020 event followed a successful year of unprecedented collaboration between the commercial broadcasters, including a TV tour of media agencies up and down the country in front over 1,700 people, and working together to support initiatives such as Veg Power, where £3million of donated airtime is being used to combat the rise in childhood obesity by inspiring and educating youngsters on the importance of eating more veg.
The Festival is a unique chance to explore, network and celebrate all that TV can do, and you can view photos from the event here.