On 16th November, we launched our latest research by Ebiquity and Gain Theory to re-frame the way marketers should be thinking about their media investments. Businesses are under colossal pressure and marketers have to meet challenging short-term targets whilst trying to build long-term, profitable brands.
The Ebiquity and Gain Theory study looks at the business impact of advertising. Crucially it examines the impact in both the short and long term. It is the first study of its kind and moves beyond often misleading ROI ratios to show the volume of profit that different forms of advertising generate. It shows the genuine difference that advertising makes to the bottom line.
You can watch the all the sessions in full using the player above, or click into the ones that peak your interest. Check out the viewing schedule below to find out more:
Online viewing schedule:
Profit Ability: the business case for advertising
Andrew Challier and Dr Nick Pugh from Ebiquity and Matthew Chappell from Gain Theory unveiled a major new joint study examining the business impact of advertising in the short and long term. What business results can we expect from different forms of advertising?
Ask the econometricians
The experts from Ebiquity and Gain Theory answered questions on the new study.
From brand to bland
Crawford Hollingworth, Founder of The Behavioural Architects, unveiled a new ‘brand deprivation’ study. To see the difference brands really make the team removed people’s favourite brands from their lives. The results are astonishing and highly entertaining.
A panel of effectiveness experts discussed the learnings. Panellists are: Natalie Cummins, Managing Director, Zenith; Mark Evans, Marketing Director, Direct Line; Peter Field, Consultant and Lorna Hawtin, Disruption Director, TBWA\Manchester. Chaired by Thinkbox’s Tess Alps.