Agenda

9.30am – 9.40am: Welcome
Anthony Jones
, Head of Research, Thinkbox will introduce the event and set the scene for the BVOD landscape with the latest facts and figures.

9.40am – 10.10am: Return on demand
What’s the appropriate share of budget for BVOD in different brand situations? What factors influence BVOD’s ROI performance?  Drawing on the vast £2.2 billion databank of econometric analysis that powers Thinkbox’s Media Mix Navigator, Jane Christian, Head of Systems Intelligence, MediaCom and Dom Charles, Head of Effectiveness, Wavemaker, will explore the role of BVOD in delivering short and long-term ROI 

10.10am – 10.40am: Planning for reach
Employing advanced statistical techniques, Sam Tomlinson, PwC Partner & UK Media Leader, will reveal how, when and where people are watching BVOD and offer guidance on how to reach them

10.40am – 11.00am: Break

11.00am – 11.50am: A guide to BVOD success
Where does BVOD fit in our video viewing habits? Does this differ by device? And what does this mean for advertising? Co-founders and strategists Caroline Whitehill and Martin Lee, Acacia Avenue, have found out and are here to offer a series of media and creative tips for how best to achieve success using BVOD

11.50am – 12.30pm: Panel session
A discussion about the presentations from the morning including how to think about, plan and implement BVOD in campaigns and a chance for the audience to ask questions. Matt Hill, Research and Planning Director, Thinkbox will be joined by Sam Taylor, Head of Customer Value, Direct Line Group alongside Jane Christian, Sam Tomlinson and Caroline Whitehill

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