The morning of June 6th saw Thinkbox’s Big Think at BAFTA return for its fifth year! It featured an intellectual line-up of speakers debating and deliberating over some of the biggest issues affecting the media industry right now.
If you weren’t able to join us then worry not! The event is now available to watch on demand, so take a look at the agenda below and choose a session you are interested in. Or you can also watch the whole thing from start to finish.
Data: the depths, dividends and delusions
What should the marketing and advertising industry be doing with personal data and how can we make advertising and marketing better for everyone? Claire Sadler, Marketing Director at Direct Line for Business, Alex Steer, Chief Product Officer at Wavemaker, Kate Waters, Co-Founder and Chief Strategy Officer at Now, and Sanjeevan Bala, Head of Data Science at Channel 4, delved into the depths, dividends and delusions of data, chaired by Jon Watts, Founding Director at MTM.
Thirty seconds to save advertising
Half a minute? Surely that’s not enough time? Stu Outhwaite-Noel, Chief Creative Officer and Co-Founder of Creature, thought it was and leapt on to his soapbox with a clarion call to re-assess and be re-inspired.
Show me the funny
Writing legend Simon Nye (The Durrells, Men Behaving Badly), BAFTA Breakthrough Brit 2017 Susan Wokoma (Porters, Crashing, Chewing Gum), and Pete Thornton, Senior Commissioning Editor at UKTV, were on stage to talk about the art of brilliant scripted comedy, which is not only central to attracting big audiences to commercial TV, but also the vehicle for many of the nation’s best TV ads.
The Choice Factory
Before you can influence decisions, you need to understand what drives them. Richard Shotton, Manning Gottlieb OMD’s Deputy Head of Evidence, took us through some of the themes from his acclaimed new book ‘The Choice Factory’, which explores cognitive biases and simple ways to apply them to our marketing challenges.
Join the conversation online #BigThink2018