9.40am - 10.35am: Giving attention a little attention
Award-winning cognitive scientist, Dr Ali Goode, will outline the findings from his recent investigation into the hot topic of attention. With input from world leading scientists, and demonstrations from research studies, Ali will outline his thoughts about how the advertising industry’s view of attention needs to evolve. He’ll also highlight some implications for both creative development and measurement, spotlight areas where more understanding is needed, and raise several questions that the advertising industry needs to debate.
10:50am - 11:45am: Panel and Q&A
Our expert panel get under the hood of attention in advertising and take questions from the audience.
- Sam Gaunt, Media Strategy Director EMEA, GlaxoSmithKline
- Shazia Ginai, CEO, Neuro-Insight
- Katie Hartley, Managing Director – Product & Innovation, Dentsu Data Labs
Chaired by Matt Hill, Research & Planning Director, Thinkbox
11.45am - 12.10pm: 5 ways to get attention
Clare Hutchinson, Deputy Chief Strategy Officer at VCCP, shares her top tips on commanding and retaining attention through best-in-class creative work.
Hosted by Chris Dunne, Head of Marketing, Thinkbox
Meet the speakers
Dr Ali Goode, Cognitive Scientist, Gorilla In the Room
Dr Ali Goode started his career as an academic Cognitive Scientist working in memory, attention and consciousness, and completed a PhD in advertising and implicit memory. He began working in media research 20 years ago, applying cognitive science to ad effectiveness across different media, and is currently pioneering the understanding of ad and brand effectiveness in the metaverse. He has been a judge for the IPA Effectiveness Awards and is the only person to win the MRS Advertising and Media Award three times.
Katie Hartley, Managing Director – Product & Innovation, Dentsu Data Labs
Katie has 20 years media experience, initially working in press planning, buying and sponsorships before moving into a multichannel product role six years ago. Her projects in this role have been varied, all working to enhance the activation output and currently she is focussed on putting Dentsu’s Attention Economy research into action.
Shazia Ginai, CEO, Neuro-Insight
Shazia manages the growth of Neuro-Insight and overseeing projects across a range of media and industries. Prior to working at Neuro-Insight, she worked across the luxury fragrance and skin care brands at P&G after which she created and led the global insight function at ghd. Shazia is one of the co-founders of the WIRe (Women in Research) Accelerate programme and Board Chair for CORe (Colour of Research) and a member of the Market Research Society D&I Council. She also has a passion for driving awareness and research into menstrual health, actively volunteering for Endometriosis UK.
Sam Gaunt, EMEA Media Strategy Director, GlaxoSmithKline
Sam helps GSK Consumer Healthcare unlock growth for some of the world’s favourite consumer healthcare brands, including Sensodyne, Panadol, Otrivin and Centrum. Prior to GSK he was Lidl UK’s first Head of Media where he led the team which played a key role in doubling the brand’s market share over five years. Over more years than he wants to count Sam has applied his passion for data and insight-led media planning to help brands across a range of categories including McDonald’s, Kellogg’s, Nissan, Virgin Atlantic and Lloyds Banking Group.
Clare Hutchinson, Deputy Chief Strategy Officer, VCCP
Clare has over twenty years of experience in the industry as a strategist. She started her career at Duckworth Finn Grubb Waters, and has since worked at AMV, WCRS/Engine, and Havas as well as being a partner in a start-up 101 for six years. She now heads up planning at VCCP. Clare is a specialist in behaviour change, but has also been involved in many attention grabbing campaigns over the years, from 'That'll be the Daewoo', through to 'The Economist' and most recently the Cadbury Campaign.
Chris Dunne, Head of Marketing, Thinkbox
Chris has spent the last 20 years in marketing, communications and events, primarily across the media sector. He started his career at creative PR agency Brazen in 2002, whilst there establishing and running its bespoke events division, Brazen LIVE. He next moved into commercial radio to oversee marketing for multiple radio brands at GCap, Guardian Media Group Radio and Global, later moving to DMG Media to head up consumer marketing at Metro newspaper.
Chris joined Thinkbox in 2017, where he and a crack team of telly addicts work together to help advertisers get the most out of today’s TV. Highlights so far include the launch of Tooth Fairy, the latest in Thinkbox’s acclaimed series of TV ads. Chris is also marketing lead for TV Masters, Thinkbox’s award-winning online training course in TV advertising.
Matt Hill, Research and Planning Director, Thinkbox
Prior to joining Thinkbox in 2015 Matt worked at Channel 5, heading up their Planning & Insight team and representing the broadcaster at the BARB board. Prior to Channel 5 he had roles at Virgin Media and Attentional.