Television_Advertising_You_Are_Having_a_Laugh

Television Advertising? You Are Having a Laugh

What is a pirate’s favourite marketing metric?

Aaaarrrrr O  I.

Marketing is a serious business. Damn tough. And these are tough times. But the best way to cope with imgoingtokillthenextpersonwhoasksmetodoANYTHING is to laugh. It is dangerous only in exceptional circumstances.

Every year Thinkbox’s ‘TV Nation’ survey asks the British public about their media behaviour and attitudes. This year we also conducted a survey called ‘Ad Nation’ among professionals like you, working in media and marketing.

When we asked Ad Nation professionals what they were most proud of about Britain, it wasn’t the NHS or our values or (with shameful modesty), the advertising industry. Your top answer was ‘our sense of humour’. And that’s hardly surprising; a national survey by Ipsos MORI last year found that ‘Good sense of humour’ ranked #1 as the best characteristic of the British people, ahead of ‘Friendly’ and ‘Tolerant’.

chart1_proud_brit

And a love of humour was a theme that ran through TV Nation as well. Asked what makes a successful TV ad, ‘makes me laugh’ came top by the proverbial mile.

chart2_successful_ad

This topic matters for us at Thinkbox, because when it comes to adverts that make us laugh, only television seems to succeed. Media types and the general public don’t always agree, but on this they joyously concur:

chart3_media_people

  • Jeremy Nye
    Jeremy Nye
    Former Head of Research
  • Posted under
You might also like

What to watch on Channel 4

David Tenant stars in four-part thriller, Deadwater Fell. SAS: Who Dares Wins ups the pace in Scotland. Everyday meals are turned into extraordinary creations in Crazy Delicious and The Great Pottery Throwdown continues.

The New Pope edit

What’s on Sky in the next fortnight

COBRA takes you right to the heart of government during a major crisis. John Malkovich joins Jude Law in the second season of The New Pope. The Outsider explores the investigation into the gruesome murder of a local boy. Avenue 5 is a space tourism comedy set 40 years in the future when the solar system is everyone’s oyster. Stephen Mangan and Joan Bakewell host the new series of Portrait Artist Of The Year.